This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Marketing Manager uses the 4 P’s of Marketing and is responsible for implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client retention within a single or multiple account. The Marketing Manager helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, and consumer engagement for their account and Aramark Collegiate Hospitality. The Marketing Manager upholds and represents the Aramark Collegiate Hospitality brand, the client’s brand and all branding elements.
Job Responsibility:
Execute and implement base business growth programs and strategies to increase sales, ensure pricing accuracy, drive mandatory meal plan upgrades and increase voluntary meal plan sales
Ensure all promotions, applicable sales enablers and other growth initiatives are implemented across the account
Drive change with focus on sales and consumer satisfaction resulting in profitable base business growth
Work with District Marketing Manager and operations team to write unit specific client marketing and communication plans
Responsible for sales process, accurate data and results entered into Meal Plan Analytics database
Interact with client and maintain effective client and customer communications
Identify opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention
Ensure participation in DiningStyles and Voice of the Consumer (VOC) and present results at team and client meetings
Manage student peer-to-peer groups to ensure proper execution of mandatory meal plan upgrades and voluntary meal plan selling activities
Manage student marketing intern to ensure all program logistics/graphics are complete
Ensure necessary training and support provided to account and brand standards fully executed
Work collaboratively with Collegiate Hospitality team to implement all national programs
Support front line management with administration of Marketing, Service Excellence and Suggestive Selling training
Participate in contract re-bid/extension process for their account
Requirements:
Requires at least 1-3 years of experience in product, program, or menu development in food service
Requires experience in building marketing capacity and tools in a complex marketing / sales environment
Requires a bachelor's degree or equivalent experience in marketing, nutrition, food science or business
Strong project management experience leading cross-functional teams in a matrix organization
Excellent interpersonal communication skills including strong writing and presentation skills