Marketing Manager Job at Citi (Ciudad De Mexico)

Job Description

The Marketing Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Excellent communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.

Job Responsibility

Own the creation, production and distribution of client communications such as letters, talking points, e-mails, forms, FAQs, brochures and sales collateral
Responsible for writing, producing, and distributing all client facing materials
Development of client communications for core consumer lines of business
Development of written content, editing and implementing a wide range of customer servicing and marketing materials including letters, e-mails and forms
Creation, development and production of sales collateral and marketing materials such as brochures, fact sheets, and sales presentations, investment products marketing materials and specialized publications
Ensure consistent messaging through the creation of talking points, scripts, and FAQs for customer service and client-facing employees
Managing and implementing all direct mail campaigns for existing clients
Ensure that the business complies with regulatory requirements and regulators’ mandates
Appropriately assess risk when business decisions are made
Drive compliance with applicable laws, rules and regulations
Adhere to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices
Escalate, manage and report control issues with transparency
Effectively supervise the activity of others and create accountability with those who fail to maintain these standards
Lead strategic financial planning for Marketing functions, aligning financial targets with commercial and brand objectives
Act as a trusted finance business partner, translating marketing strategy into financial roadmaps and actionable plans
Own end-to-end marketing budget management, including annual planning, forecasting, and reallocation of resources
Ensure cost efficiency while enabling marketing effectiveness and growth initiatives
Develop and deliver financial performance analysis for marketing campaigns, initiatives, and portfolios
Provide clear, data-driven insights on ROI, effectiveness, and optimization opportunities
Collaborate closely with Marketing, Product, and other cross-functional teams to align financial discipline with strategic and creative execution
Influence decision-making through clear communication and executive-level insights
Ensure adherence to financial policies, controls, and regulatory requirements

Requirements

5-8 years of relevant work experience
Excellent written and verbal communication skills
ability to meet tight deadlines, manage multiple projects at once, and work well under pressure
Detail and customer-service oriented
Ability to work well independently, as well as part of a team, and interact with all levels of management
Excellent interpersonal skills to negotiate and influence
Advanced knowledge and experience with Microsoft Office
Profound ability to multi-task and prioritize among several projects and initiatives
Working cross-functionally and experience with ambiguity and managing complexities
Excellent digital marketing competence across search, display, paid media and measurement
Bachelors/University degree or equivalent experience

Nice to have

Experience supporting the review and financial validation of marketing and vendor contracts in partnership with Legal teams
Ability to identify key financial and risk implications within contractual terms (pricing, payment terms, penalties, SLAs)

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Marketing Manager

Job Description

Job Responsibility

Requirements

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