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As a Marketing Manager, you will play a pivotal role in shaping and executing product marketing strategies for innovative features and services. Your work will directly influence how products are positioned, launched, and adopted—driving both internal alignment and external impact across global markets. This is an exciting opportunity to serve as a central force in bringing groundbreaking products and features to market. You will inform stakeholders, provide essential market context, and deliver insights that guide product development and marketing decisions.
Job Responsibility:
Act as a subject matter expert on products or features, contributing to development, conducting market analysis, and forecasting industry trends
Lead meetings to develop comprehensive marketing plans for regional or functional teams, including portfolio reviews, prioritization, and positioning strategy
Drive the creation and implementation of frameworks for product marketing content across multiple channels
Define, collect, and track key quantitative and qualitative product and business metrics for new and existing initiatives
Validate market size and opportunity, including active users, revenue, market share, and growth potential
Identify market opportunities and collaborate with cross-functional teams to build supporting rationales, hypotheses, and visions
Develop deep understanding of target audiences to shape positioning, go-to-market plans, and messaging for new products and features
Generate user insights to inform product development and marketing strategies across teams
Provide feedback on user experience, advocate for in-product improvements, and promote user engagement
Drive product brand positioning, value propositions, and messaging strategies tailored to specific product goals and voices
Independently create and iterate marketing content, partnering with production teams to finalize and publish assets
Determine research needs and scope, and manage user research with internal and external partners
Lead and manage medium to large-scale campaigns, assets, communications, and programs aligned to user needs and team OKRs
Evaluate and analyze campaign performance to optimize results and channel mix
Requirements:
Proven expertise in product positioning
Strong data analysis and synthesis skills
Deep understanding of consumer behavior
Demonstrated situational leadership abilities
Extensive experience managing marketing campaigns
Ability to create clear, effective marketing briefs
Experience advising clients and partners
Solid background in brand management
Strong industry knowledge
Exceptional storytelling skills
Comprehensive understanding of go-to-market strategies and execution