Marketing Manager Job at Kisaco Research

Job Description

At Kisaco Research, we connect the world's brightest minds through world-class B2B conferences and exhibitions in future-focused industries like AI, Healthcare, Beauty, and Sustainability. This is a key opportunity for an ambitious professional with a strong grasp of marketing fundamentals, lead generation and digital marketing to stretch their entrepreneurial and leadership side. This role will take responsibility for accessing relevant audiences, creating great sustainable media partnerships, and growing business communities associated with our brands across the world. This person needs to be hands-on, enthusiastic, ambitious, adaptable, and quick-thinking, with a strong work ethic.

Job Responsibility

Developing and delivering cohesive marketing campaigns that achieve targeted delegate registrations and revenue across portfolio topics
Building and researching a relevant lead database through partnerships and sourcing
creating dynamic campaigns to attract and begin conversations with potential members and clients
Managing the marketing budget for each event campaign and portfolio topics
Continually source and maintain positive relations with partners (speakers, sponsors, media, and prospects) for innovative ways to increase measurable value for the business
Monitor and continually improve organic and paid search results to increase web traffic, plus overall event site management (content and design.)
Utilise the CRM (Salesforce and Hubspot) to generate list build strategies and for reporting
Manage all event weekly trackers, site analytics and closely measure performance of activity, promotions, and usability
Work closely with production and sales teams, plus external web developers, designers, and other external teams
Create dynamic and exciting copy for all marketing material (onsite and offsite at events), ensures that web content, web offers, and online elements are continually evaluated, updated, and enhanced, creates, and executes strategic media/content partnerships for site stickiness
Maintain Customer Engagement online through LinkedIn, Facebook, Twitter (and others) with interesting topic discussions, active participation in conversations online, as well as repurposing and promoting content
No direct reports at present but scope in the future but there is an expectation to contribute to team training schedule and oversee campaign performance and lead on strategy with the production department

Requirements

Great communication skills both written and verbal. English Fluency
right to work in the UK
Ability to write crisp engaging marketing copy
Highly organised, methodical, and process-driven
Expert in successful negotiation tactics with senior media individuals
High level of attention to detail
Track record of delivering campaigns/projects to deadline and budget
Results-driven - ensure that event plan fulfils strategic goals and drives the required business results
Confidence in Marketing strategy, growth planning and multi-channel execution
Very strong interpersonal skills - ability to engage and influence a range of people and characters

What we offer

Career progression based on performance, not tenure
£100 personal development budget & £200 personal wellness budget
Hybrid working (3 days in office, 2 from home)
25 days of annual leave (in addition to bank holidays) + an additional day off for your birthday each year. 1 extra day of annual leave per year up to 30 days total
Regular social and charitable events and annual Summer & Christmas parties
A role with purpose – helping shape the future of key global industries

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Marketing Manager

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