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Randstad Logo Randstad · -

Marketing Manager

India, Kolkata · Job Posted June 29, 2026
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Job Description

B2B Marketing Manager (Demand Generation & Growth). Are you a strategic thinker with a passion for building high-impact growth engines? We are a fast-growing technology company at the forefront of AI innovation, delivering cutting-edge digital solutions to businesses across industries. We are looking for a highly driven Marketing Manager to join our team, lead our brand presence, and scale our data-driven demand generation efforts as we enter our next phase of growth.

Job Responsibility

  • Own and drive marketing-led growth: Take charge of end-to-end pipeline creation and management
  • Execute multi-channel campaigns: Develop, run, and optimize campaigns across LinkedIn, Google, and Email
  • Build brand authority: Define and implement our social media strategy with a strong focus on LinkedIn growth and brand positioning
  • Sales alignment: Work closely with the sales team to refine lead quality, optimize our Go-To-Market (GTM) strategy, and improve conversion rates
  • Content creation: Develop compelling marketing materials, including case studies, campaign content, and sales decks
  • Data and analytics: Manage our marketing CRM, track campaign performance, and report on key metrics such as MQL, CPL, CAC, and ROI
  • Strategic collaboration: Partner with internal stakeholders and manage external agency relationships to ensure cohesive execution

Requirements

  • Experience: 6-8 years of professional experience in B2B Marketing, Demand Generation, or Growth roles
  • Industry Background: Proven track record within IT, SaaS, AI, or high-growth tech companies
  • Growth Mindset: Demonstrated success in marketing-led growth, pipeline generation, and full-funnel GTM execution
  • Technical Competencies: Hands-on experience with CRM systems and modern marketing automation tools
  • Communication & Execution: A data-driven approach combined with the ability to communicate effectively in a fast-paced, revenue-focused environment

What we offer

  • Compensation: A competitive salary supplemented by performance-linked incentives tied to pipeline and revenue success
  • Impact: The opportunity to lead marketing initiatives that directly influence and drive tangible sales outcomes
  • Innovation: Exposure to pioneering AI-driven products and high-level enterprise use cases
  • Professional Growth: Work in a high-growth environment that offers end-to-end ownership and a clear path toward Head of Marketing or Growth leadership roles
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