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Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty.
Job Responsibility:
Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media
Conduct market research to identify trends, customer preferences, and competitors' activities
Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts
Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders
Requirements:
Bachelor's degree in Marketing, Advertising, Public Relations, or a related field
3+ years of experience as a Marketing Manager or similar role
Strong understanding of marketing principles, including digital marketing strategies and techniques
Proficiency in marketing tools, CRM systems, graphic design programs, email marketing programs, social media platforms, and analytics platforms
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