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The Marketing Manager drives brand awareness and guest engagement through creative and data-driven campaigns. This role is crucial during the pre-opening phase to establish the hotel’s brand identity in the market and build excitement ahead of launch.
Job Responsibility:
Develop and execute comprehensive marketing and PR campaigns to generate buzz and awareness
Coordinate with creative agencies and internal teams to design brand collateral, signage, and digital content
Build relationships with media, influencers, and local partners for effective launch promotions
Establish digital platforms and social media presence consistent with Ennismore’s & Our Habitas brand guidelines
Develop and implement long-term marketing strategies aligned with Our Habitas vision and lifestyle concept
Lead brand positioning efforts to differentiate the hotel in a competitive market
Manage ongoing marketing campaigns across digital, print, and event channels
Monitor and analyze marketing KPIs to optimize strategies and improve ROI
Organize promotional events, partnerships, and collaborations to boost brand visibility
Manage the marketing budget and maintain strong vendor relationships
Encourage a culture of innovation and data-driven decision making
Act as a brand ambassador, building a strong emotional connection with target audiences
Collaborate across departments to uphold a consistent brand message and guest experience
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field
Minimum 4 years of experience in hospitality marketing, ideally including pre-opening projects
Strong strategic thinking with proven brand positioning skills
Excellent networking, communication, and project management abilities
Proficient with digital marketing tools and analytics platforms
Creative mindset with a passion for storytelling and building brand loyalty
Ability to work collaboratively across teams in a fast-paced environment
What we offer:
The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand
The chance to challenge the norm and work in an environment that is both creative and rewarding
Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity
A competitive package and plenty of opportunity for development
Excellent discounts across the entire Ennismore family of brands