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Our client is looking for a Marketing Manager who is ready to make an impact on a global brand.This role requires a deep understanding of integrated marketing, digital media, and consumer behavior to craft campaigns that deliver measurable results across all touchpoints.
Job Responsibility:
Lead the development and execution of full-funnel consumer engagement strategies, driving awareness, consideration, and conversion for the brand
Responsible for all media (owned, earned, paid) planning and execution across digital, social, and other growing platforms
Partner with creative teams to deliver compelling, consumer-focused content, customized across platforms
Ensure that our brand and product information is optimized for conversion rate, and is inclusive of brand content creation, product descriptions & imagery
Determine marketing programs, execute tailored media placements, constantly optimizing with real time data
Partner with internal teams and managing external agencies for content creation and optimization, improving user experience
Lead and partner with agencies across media (digital, social), E-commerce, creative, and PR/influencer
Monitor and optimize ROAS / ROIs across all full funnel media platforms including digital, social, ECommerce, etc.
Requirements:
Has 7+ years of consumer goods experience from either corporate or agency side
Expertise in managing media across all platforms with a strong focus in digital, social, and e-commerce (ex: amazon)
Focused on how to make more people aware and talk about the brand, through branded content, media, partnerships, experiences, and influencers
Excellent writing, editing, and communication skills
Proficient in Microsoft Office, ecommerce providers, Amazon Vendor, advertising platforms, Shopify, and data management and reporting tools i.e. Google Analytics, Meta Business Suite, BlackBird, Acorn-i, Criteo