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The Guest Experience Leader will be responsible for earning the repeat business of students, parents, faculty, staff ,clients and the community by establishing Tulane’s Dining Program as the best in the country. The ideal candidate is a collaborative, innovative thinker with a passion for food, a knack for engaging with diverse audiences, and experience marketing in the New Orleans hospitality industry. You will help develop and continuously tell our ongoing story around our people, our purpose, and our food. This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards. This is an on-site role based on Tulane University’s campus, with additional responsibility for hospitality at the downtown campus, and Primate Research Center in Covington, LA.
Job Responsibility:
Proactively collaborate with diverse audiences to build a dining program
Clearly define and communicate our brand's value proposition
Inspire team members at all levels to buy into a culture of service excellence
Routinely and respectfully challenge the status quo to foster continuous innovation
Lead a team of specialists and interns with focuses on student engagement, event planning, social media and more
Discover, develop and pitch stories to local and national media
Direct promotional implementation of national retail brands
Conduct market research including focus groups, surveying, campus mapping, industry trends
Strategic Planning, Innovation and Creativity: Develop Marketing Plans
new strategies and tactics for promoting existing or new locations
Sales Support: Develop and execute annual campaigns
Support Business Development with Request for Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs)
Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
Build and manage relationships with clients, organization department heads, subgroups/community groups, and other outside agencies
Take advantage of established systems and processes to focus creative energy on program differentiation
Availability to occasionally work nights, weekends and non-traditional hours
Requirements:
At least 3 years of product, marketing and / or merchandising experience
People management experience for at least 2-3 direct reports
A bachelor’s degree or equivalent experience in business or marketing
Strong time management and prioritization skills
A proven ability to increase sales and measure the impact/return on investment on implementation of programs
A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
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