Marketing Manager Job at Randstad (Tokyo 23 wards)

Job Responsibility

Marketing Strategy Development and Execution-Strategy Development-Campaign Execution-Budget Management
Visitor Acquisition and Engagement-Visitor Marketing-Engagement Initiatives-Data Analysis
Exhibitor Support and Marketing Collaboration-Exhibitor Marketing-Sales Team Collaboration
Digital Marketing and Content Creation-Digital Marketing-Content Creation-Marketing Technology
PR and Media Relations-PR Strategy-Media Relations-Influencer Marketing
Partnerships and Alliances-Strategic Partnerships-Co-Marketing
Data Analysis and Reporting-Performance Analysis-Insight Extraction-Report Creation
Team Management and External Partner Management-Team Management-External Partner Management-Cross-Functional Collaboration
Global Collaboration-Global Marketing Team Collaboration-Localization
Innovation and Continuous Improveme-New Initiative Development-Continuous Improvement

Education: Bachelor's degree or above (Marketing, Business, Communications-related majors preferred)
5+ years of marketing experience
3+ years of B2B marketing experience
2+ years of management experience (team lead, project management, etc.)
Ability to develop and execute integrated marketing strategies
Deep knowledge and practical experience in digital marketing
Data analysis and insight extraction capabilities
ROI-focused marketing mindset
Experience using Marketing Automation tools (HubSpot, Marketo, Pardot, etc.)
Experience using CRM systems (Salesforce, etc.)
Experience using analytics tools (Google Analytics, Adobe Analytics, etc.)
Experience managing social media advertising platforms (LinkedIn Ads, Facebook Ads, etc.)
Excellent Japanese communication skills (business level)
Business-level English proficiency (reading and writing required, speaking preferred)
Presentation skills
Writing skills (marketing copy, report creation, etc.)
Ability to manage multiple projects simultaneously
Deadline management and prioritization skills
Stakeholder management capabilities
Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)
Budget management capabilities
Problem-solving skills and flexibility
Japanese: Native Level
English: Business Level

Marketing experience in the events and exhibitions industry
Marketing experience in B2B SaaS or technology industries
Marketing experience in global companies
PR and media relations experience
Content marketing and SEO expertise
Business-level or higher English proficiency (speaking and writing)
Basic knowledge of HTML/CSS
Experience using design tools (Adobe Creative Suite, Canva, etc.)
Video editing skills
Marketing-related certifications (Google Ads certification, HubSpot certification, etc.)
Deep knowledge of specific industries (manufacturing, IT, healthcare, food, etc.)
Knowledge and experience in Account-Based Marketing (ABM)
Knowledge of marketing attribution analysis