Marketing Manager Job at Randstad (Mumbai)

Marketing Manager

Randstad

Location:
India , Mumbai

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Marketing Manager role involves leading the strategic and tactical marketing planning and execution for assigned products and therapeutic areas. The role operates both strategically and operationally to ensure the successful development, positioning, and performance of brands in line with company objectives. This role requires strong pharmaceutical marketing expertise, cross-functional collaboration, analytical rigor, and people management capability while ensuring full compliance with regulatory and ethical standards.

Job Responsibility:

To comply with all Company procedures, rules, and codes of practice, in particular observing confidentiality at all times and security of all documents in all matters relating to the Company’s business
To ensure that Company’s business interests are always served and kept paramount
At all times, to maintain and enhance the good image of the Company
Actively participate in annual positioning, orientation, and strategic planning meetings with Head Office and relevant global forums
Contribute to the preparation of key strategic documents including Orientation Plans and 3-Year Subsidiary Plans within defined timelines
Develop deep understanding of disease areas, products, competitors, and market environment using available market research, sales feedback, and field insights
Translate strategic inputs into actionable brand strategies and annual marketing plans aligned with business objectives
Lead the development and execution of high-quality marketing campaigns for each cycle within agreed timelines and budgets
Design and deploy integrated promotional tools including visual aids, leave-behinds, branding materials, mailers, press initiatives, meetings, surveys, RTMs, ward meets, product PR, and sales force support materials
Ensure all campaign elements are aligned with company philosophy, brand strategy, and approved budgets
Monitor campaign effectiveness and brand performance through sales analysis and market data
proactively recommend corrective actions and future strategies
Ensure all promotional materials and activities are approved in accordance with Indian regulatory requirements and internal compliance standards
Act as a key interface with Sales and Training teams to effectively communicate and “sell” marketing strategies and cycle campaigns to the field force and leadership teams
Gather structured feedback from the field through meetings, field visits, and predefined reporting mechanisms to refine strategies and tactics
Support national and local sales initiatives by assessing opportunities and responding swiftly to market needs
Ensure timely and accurate responses to promotional and product-related queries from the sales force
Maintain continuous alignment with Training teams on product knowledge, messaging, and campaign priorities
Own and manage marketing budgets for assigned products with strong financial discipline
Monitor budget utilization, share periodic updates, and prepare accurate re-estimates identifying over- or under-spends and required reallocations
continuously seek opportunities to improve budget management processes and cost effectiveness
Liaise with Regulatory Affairs to ensure all promotional materials, prescribing information, and medical responses comply with applicable regulations
Ensure timely processing of medical enquiries in alignment with regulatory and medical governance frameworks
Collaborate with teams managing studies, surveys, registries, and Phase IV projects to align on opinion leader engagement and shared initiatives
Lead, guide, and develop the events team, fostering accountability, creativity, and operational excellence
Identify and maintain relationships with national and international Opinion Leaders and relevant professional bodies across therapeutic areas
Ensure structured and meaningful engagement with Opinion Leaders to build partnerships, profile products, and stay updated on scientific and clinical developments
Evaluate opportunities for collaboration including advisory boards, meetings, educational initiatives, and clinical programs
Lead, coach, and develop direct reports through regular performance reviews, formal appraisals, and career development planning
Drive high performance through ongoing feedback, coaching, and capability building
Ensure appropriate recruitment, onboarding, training, and professional development of team members
Foster a culture of creativity, accountability, and strategic thinking within the marketing team
Lead and contribute to cross-functional projects assigned by senior management, ensuring timely and high-quality delivery
Manage congress-related activities including vendor coordination, stall design and management, and logistics
Collaborate with internal teams to manage Opinion Leader travel, accommodation, and participation in national and international congresses
Support preparation of presentations and materials for webinars, RTMs, ward meets, and congresses
Ensure timely completion of monthly reports, expense statements, and required documentation
Prepare and submit all documents required by Head Office including campaign plans, positioning documents, and strategic plans within defined timelines
Regularly review inventory of promotional materials, gifts, and samples to optimize stock levels and minimize costs

Requirements:

Degree in Life Sciences / Pharmacy / Medicine with additional qualification in Marketing from a reputed institute
Minimum 10 years of experience in the pharmaceutical industry, preferably with exposure to sales and marketing roles
Strong understanding of pharmaceutical marketing principles, industry dynamics, and promotional codes of practice
Proven ability to manage brands, budgets, cross-functional stakeholders, and teams effectively
Excellent analytical, communication

Additional Information:

Job Posted:
March 23, 2026

Expiration:
April 19, 2026

Employment Type:

Fulltime

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