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Trigger and manage content pushes to clients and prospects from CRM campaigns
Work with Client Managers to ensure opportunities, interactions and prospect details are captured
Generate prospect reports for the CCO and board meetings and support pipeline forecasting
Maintain data quality and ensure CRM use complies with relevant data protection requirements (e.g. GDPR)
Create and manage marketing content alongside the designer, including social media content, newsletters and emails, brochures and printed collateral, website content (ColX Group website and brand website), other marketing assets as required
Schedule and manage email/newsletter campaigns, including prospects added from CRM campaigns
Schedule and manage social media posts
Ensure content is tailored to the correct persona and channel
Plan and organise company events, exhibitions, roadshows and trade stands end to end, including objectives, budgets, logistics and timelines
Design event stands and supporting materials in line with brand guidelines
Manage suppliers, bookings and on-site delivery for events
Run events on the day, coordinating staff, materials and attendee engagement
Ensure leads are captured back into the CRM against events and report on event outcomes
Support company days and agent-facing events
Apply learnings to continuously improve future events
Support the Bid Team with marketing content for tender responses
Collaborate with the Bid Team to ensure tender content reflects current brand messaging and positioning
Work closely with the CTO, CCO, designer, Bid Team, Client Managers and wider business
Brief and manage external agencies, suppliers and freelancers where required
Provide marketing insight and reporting to the board
Continuously improve marketing processes, tooling and efficiency
Requirements
Proven experience in a marketing management or senior marketing role
Strong background in developing and delivering marketing strategies
Experience with content creation across digital and offline channels
Experience managing brand guidelines and maintaining consistency
Knowledge of lead generation and CRM-driven campaigns
Event planning and delivery experience
Strong copywriting, communication and organisational skills
High attention to detail and ability to manage multiple priorities
What we offer
Competitive salary – £40,000 to £60,000 depending on experience
Annual leave allowance – Generous holiday entitlement increasing with service, plus no bank holiday working and Christmas shutdown
Enhanced Family Leave – Generous maternity, paternity, adoption and shared parental pay
Health Cash Plan - Company funded health cash plan covering dental and optical, and providing access to retail, gym and grocery discounts
Death In Service Benefit - Company funded Death in Service benefit providing X2 your annual salary
Support for your Wellbeing – Wellbeing, financial, and legal support through EAP and in-house mental health first aiders
Company Pension Scheme – Contributions to a workplace pension