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We are looking for a dynamic and results-driven Marketing Manager to lead innovative marketing strategies and drive brand growth. Based in Boca Raton, Florida, this role is ideal for someone with a passion for creating impactful campaigns, enabling sales teams, and developing product messaging that resonates with diverse audiences. The ideal candidate will thrive in a fast-paced environment and collaborate effectively across departments to achieve strategic goals.
Job Responsibility:
Equip sales teams with updated product materials, presentations, and messaging to enhance customer engagement
Manage customer databases and lead qualification processes while supporting lead generation initiatives
Oversee the creation and maintenance of sales tools, including dashboards, proposals, and sales decks
Assist sales teams with demos, pitches, and negotiations to ensure successful client interactions
Train sales staff on product features, marketing strategies, and platform usage
Execute integrated marketing campaigns to boost lead generation and strengthen brand visibility
Plan and manage trade shows and events, handling logistics, collateral development, and media preparation
Lead digital marketing efforts, including paid advertising and campaign optimization using analytics tools
Develop product messaging and positioning tailored to various industries and international markets
Collaborate with product, engineering, and executive teams to ensure brand consistency and alignment
Requirements:
Bachelor’s degree in marketing, communications, business, or a related field
Minimum of 5 years of experience in marketing, with expertise in digital strategy, product marketing, and brand positioning
Proven track record in B2B marketing, including go-to-market planning, pricing strategy, and market segmentation
Proficiency in marketing tools and CRM platforms such as HubSpot, as well as analytics systems
Experience planning and executing promotional events and marketing campaigns
Ability to work cross-functionally with teams across product, sales, engineering, and executive leadership
Strategic mindset with potential to advance into higher leadership roles, such as Chief Marketing Officer
Comfort working in a dynamic startup environment with both national and international scope
What we offer:
medical, vision, dental, and life and disability insurance
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