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Marketing Manager vacancy with an award-winning, super-friendly travel team. This experiential tour operator have tweaked their structure a little recently which has created the opportunity for an experienced travel industry professional to join them in the capacity explained further below.
Job Responsibility:
Set marketing direction aligned with growth and revenue priorities
Partner cross-functionally to shape pricing, forecasts, and commercial plans
Deliver innovation-led initiatives that drive sustainable income
Own budget accountability with clear performance returns
Provide leadership teams with insight to guide decision-making
Define online focus areas, success metrics, and measurable outcomes
Lead integrated activity across search, paid, email, social, and partners
Maintain brand consistency and manage agency delivery
Optimise paid media, organic visibility, and website conversion
Oversee content creation supporting reach, engagement, and discovery
Run targeted lifecycle communications using data-driven segmentation
Strengthen visibility through communities and digital alliances
Analyse results using analytics and reporting platforms
Apply insights to improve efficiency, ROI, and commercial impact
Identify risks and opportunities early, adapting activity accordingly
Develop and motivate a small, high-performing team
Encourage creativity, accountability, and commercial thinking
Drive strong collaboration across departments
Requirements:
Experience in marketing in travel or tourism - essential
Strong track record in digital and offline marketing with focus on results and ROI
Confident communicator
Proven leadership of small teams, with a collaborative and goal-driven approach
Skilled in analysing data to support commercial decisions