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Aramark Canada is looking for a person who has a true passion for food and loves exploring/experimenting with new cuisines to join our dining team. If your personal life centers around food, from taking Instagram pictures to writing blog posts about your culinary adventures we want to speak with you about this Marketing Manager role! In this role, you will be working closely with our onsite food service operations team and Corporate Marketing team to help bring our client’s vision and mission to life. The Marketing Manager is a champion, guardian, advocate, and ambassador of the food brand. Collaboratively with the key stakeholders, you will plan, coordinate, organize and execute all communication initiatives, including both proactive and reactive communication to bring the culinary brand to life. You will provide support on all local engagement activities, both partner and consumer facing, including but not limited to written and verbal communication, events, learning programs and community events. You will use your skills to develop promotional material, enhance our brand and inform our customers about the innovative and quality products that our team has to offer. As an integral member of our team, you will be responsible for executing initiatives across different platforms and handling several diverse projects.
Job Responsibility:
Support the operations team in executing innovation that drives positive customer and client experiences
Lead the development of creative customer presentations, centering all marketing efforts to achieve immediate and long-term business goals
Coordinating engagement activities showcasing new products and programs
Lead the sales growth and marketing campaigns for mutli-site gift card and loyalty program
Interacting directly with the multi-site operations team to identify new marketing opportunities by category
Recommend actions, plan projects, estimate costs and manage projects to completion
Manage website content, enhancements, and further development
Provide and execute market research, campaign results and consumer trends and put together action plans to further strengthen our dining services program
Support the development, implementation, and execution of the corporate brand strategy
Design and manage location specific communications such as traditional print, digital and social marketing campaigns
measure the effectiveness and sales data for each initiative
Support multi-site catering programs working directly with the operations team to create consistency and elevate the programing using brand standards
Drive innovation via technology providing strategic marketing plan as well as implementation support for multiple platforms such as digital screens, mobile applications, and robotics
Build and maintain key core relationships with clients, partners, and local communities
Requirements:
Bachelor’s degree in Marketing, Communications or Business
No previous job experience necessary just a proven knowledge of all social media platforms and passion for food
Excellent oral and written communication skills
An eye for design and branding
Strong research, project management and analytical skills
Content creation experience (blogs, press releases, internal communication, social media posts)
Advanced knowledge of Microsoft Office and Adobe applications
Excellent project management skills with a proactive approach to all projects
Self-directed with strong organization and time management with the ability to organize work and set priorities
Basic understanding of technical troubleshooting and the ability to collaborate with IT teams to resolve any operational tech issues