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Robert Half Logo Robert Half · -

Marketing Manager

United States, Auburn Hills · Job Posted May 27, 2026
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Job Description

We are looking for a Marketing Manager to lead strategic marketing initiatives, a small team of creative marketers, and digital projects that strengthen brand visibility and support business growth in Auburn Hills, Michigan. This role is suited for a hands-on leader who can coach, mentor, and guide high-performing teams, develop compelling content, and drive data-informed campaigns across digital channels. The ideal candidate brings strong experience in B2B marketing, graphic design, and cross-functional collaboration within a fast-paced environment. Requirements for this role includes having experience marketing in trades industries (plumbing, HVAC, construction, etc).

Job Responsibility

  • Lead the planning and execution of marketing programs designed to increase brand recognition and generate business opportunities
  • Manage and mentor team members while fostering a collaborative, accountable, and high-performance work environment
  • Create and oversee digital campaigns across social media and other online platforms to expand audience reach and engagement
  • Develop marketing content and visual assets using Adobe Creative Cloud tools, ensuring brand consistency and high-quality execution
  • Use business intelligence insights and campaign performance data to guide decisions, refine strategies, and improve results
  • Partner with internal stakeholders to align marketing activities with broader business objectives and sales priorities
  • Write, review, and edit marketing copy for presentations, campaigns, and promotional materials with a strong focus on clarity and impact
  • Coordinate onsite marketing operations and maintain organized project workflows to support timely delivery of initiatives

Requirements

  • 5+ years of experience in B2B marketing specific to a construction-related or trades environments (plumbing, HVAC, etc)
  • Prior experience leading or supervising teams in a fast-paced, results-driven organization
  • Advanced proficiency with Adobe Creative Cloud, including Photoshop, InDesign, Illustrator, Premiere, etc
  • Working knowledge of BI or analytics tools used to support reporting and decision-making
  • Strong understanding of social media platforms, digital advertising methods, and content distribution tools
  • Advanced skills in Microsoft Office, including Excel, Word, PowerPoint, and Outlook
  • Excellent written, verbal, and editing abilities, with strong attention to detail and organizational skills
  • Ability to work independently, take initiative, and contribute effectively in an onsite team environment

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
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