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Capital Vacations is seeking an experienced Marketing Manager to lead and scale our timeshare marketing operation at Sea Mist Resort in Cape Cod. This role is critical to supporting the continued growth and expansion of our Cape Cod market and will oversee in-house marketing efforts that drive tour flow and revenue. The ideal candidate is a hands-on timeshare marketing leader with a proven track record of building, motivating, and holding teams accountable to production goals. This position requires a strong understanding of tour generation, lead quality, staffing strategy, and performance management within the timeshare industry.
Job Responsibility:
Lead, coach, and develop a high-performing timeshare marketing team to consistently achieve tour and production goals
Drive daily, weekly, and monthly marketing performance through active floor presence and leadership
Recruit, train, and retain top marketing talent to support market growth
Monitor tour flow, production metrics, conversion quality, and staffing levels to ensure alignment with sales needs
Partner closely with Sales Leadership to maximize tour quality, show rates, and overall revenue performance
Ensure compliance with company standards, brand messaging, and ethical marketing practices
Manage schedules to support peak business needs, including weekends and holidays
Maintain accurate reporting, forecasting, and performance tracking
Lead by example, setting the tone for professionalism, accountability, and culture
Requirements:
Prior timeshare marketing experience
Strong understanding of tour generation strategies, in-house marketing, and resort-based marketing operations
Proven ability to lead teams in a fast-paced, performance-driven environment
Experience recruiting, training, and developing marketing talent
Strong communication, leadership, and problem-solving skills
Comfortable working a schedule that includes weekends and holidays
Ability to adapt quickly and lead through growth and change