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We are looking for a highly motivated Marketing Manager to join our team on a contract basis and contribute to the growth of a home health care services client. This role offers the opportunity to develop and execute creative marketing strategies while driving brand awareness and customer acquisition in the Shoreline, Washington area and beyond. Ideal candidates will bring a strong background in healthcare marketing, particularly within home health care, and thrive in a dynamic, fast-paced environment.
Job Responsibility:
Develop and execute comprehensive marketing strategies to drive new business and customer acquisition
Plan and manage multi-channel campaigns across digital platforms, social media, events, and community outreach
Collaborate with leadership to craft clear and impactful messaging that highlights our unique value propositions
Analyze campaign performance metrics and adjust tactics to optimize results and adapt to market trends
Conduct market research and competitor analysis to inform strategic decisions and business development efforts
Create engaging marketing materials such as flyers, social media content, and digital advertisements
Build and maintain a strong social media presence while fostering relationships with local communities and referral sources
Monitor key performance indicators (KPIs) and provide detailed reports to leadership
Identify new opportunities for partnerships and collaborations to enhance brand visibility
Requirements:
Proven experience as a Marketing Manager or similar role, ideally with a focus on healthcare or home health care
Demonstrated success in developing and executing innovative marketing campaigns that drive business growth
Strong knowledge of digital marketing tools, analytics platforms, and project management applications
Basic design skills with experience in tools like Canva or Adobe Suite to create marketing materials
Exceptional communication skills, both written and verbal, with a keen ability to convey ideas effectively
Self-motivated and highly organized, capable of working independently in a remote setting
Familiarity with startup or small business environments, with the ability to adapt strategies quickly
What we offer:
medical, vision, dental, and life and disability insurance