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This exciting role will play a pivotal part in the execution of a new lifestyle brand, delivering 'brilliantly considered stays' in London. Under the supervision of the global marketing team and working with the hotel GM, you will be the main marketing representative on the ground for London and will play a crucial role in bringing the Miiro vision to life. As Marketing Manager, you will be responsible for strategising, executing and implementing the marketing plan for Templeton Garden, working closely with the global marketing team to execute seasonal rooms campaigns and food and beverage initiatives across a variety of channels.
Job Responsibility:
Deliver the marketing plan, executing various programming initiatives, room packages and food and beverage activations
Create promotional materials for the hotel, restaurant and bar using systems including Adobe Creative Suite tools and Canva
Manage copy and imagery for the multi-language hotel website and local language restaurant site
Manage and be the point person on the ground for the local PR agency – assisting with press visits to the hotel, restaurant and bar
Proactive outreach to local partners/companies to drive footfall to our food and beverage outlets and to generate engaging programming in our spaces
Proactively suggest new promotions and partnerships for F&B outlets and the hotel
Execute the promotional calendar and analyse and report on campaign performance
Responsible for creating and sending out hotel and F&B newsletters, as well as reporting on tracking
Liaise with the digital marketing manager at cluster level on the digital ads required to ensure commercial success across rooms and F&B
Partnerships: Coordinate hotel partnerships with unique brands that fit with our values to create a real community, and which give guests an authentic experience, true to the neighbourhood
Organise and execute monthly curated events at the hotel – whether it be literary talks, art exhibitions, bar takeovers etc., providing opportunities for data capture and database building
Social Media Management: Manage content creation and posting for our channels and platforms, with support from the Cluster Content Lead
Assisting in increasing engagement, followers and brand awareness
Photography: Help coordinate photoshoots, whether it be liaising with photographers or capturing the content yourself, as well as effective communication internally to ensure overall success of marketing initiatives
Support sales team with any sales collateral requests
Collaborate with internal teams: Working closely with the individual hotel teams – sales, revenue management and operations so that marketing initiatives are aligned with overall business objectives
Reporting and analysis: Ability to analyse marketing campaigns/promotions and their success.
Requirements:
At least 2 years in a similar position, ideally within the hotel or food and beverage industry
Proficient with Adobe Creative Suite tools and Canva
Content editing knowledge for ads and socials
Creative with a can-do attitude
Solid attention to detail
Demonstrates self-confidence, energy and passion
Ability to thrive in a fast-paced environment and work under pressure.