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Design content for and edit the organisation's website
Take responsibility for planning, creating and scheduling social media content on Age UK Lancashire's account
Work with colleagues to produce an effective digital newsletter
Design compelling marketing campaigns to increase take up of our services and increase donors and supporters
Develop our range and catalogue of stories and video content to communicate our case for support
Monitor and report on the effectiveness of marketing campaigns, including digital response rates
Communicate regularly and effectively with internal and external stakeholders
Act as brand guardian for all creative assets
Produce a range of attractive marketing materials to support campaigns and fundraising, including our annual report and impact report
Mentor, guide and allocate work to our Marketing & Fundraising Administrator
Effectively manage the annual marketing budget
Ensure that our marketing is compliant with the highest professional and quality standards, best practice and all relevant codes of practice and legislation
Requirements:
Have over two years' experience in a marketing role using both traditional and digital marketing approaches
Thrive in a role where you hold primary responsibility for the marketing function
A creative flair and a natural storyteller who is passionate about our work with older people and the impact and difference that we make
Adept at driving engagement through social media channels including Facebook, Instagram and Linked In
Have great ideas for how to improve our digital and traditional communications
Uphold and celebrate the charity's values
Hold a full valid driving licence and have access to a car for business purposes
What we offer:
Full training and comprehensive induction
A friendly and inclusive culture
25 days annual leave increasing to 30 with length of service + bank holidays
Workplace pension scheme
Access to Employee Assistance Programme
Financial wellbeing and planning support
Staff discount card for hundreds of High Street shops and online services
Blue Light card eligibility
Travel expenses will be paid for all journeys required for work, excluding travel from home to base