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The Marketing Manager, working collaboratively with the Center's Director, develops and executes the short-term and long term, marketing, brand, and communication strategy and deliverables for the Myrtle Woldson Performing Arts Center and its arts presenting series and the overall ARTS at GONZAGA brand.
Job Responsibility
Develop, coordinate, and execute the overall marketing and communication strategy and each individual performance event marketing campaign for the Center
Align Center's marketing and communication with the Gonzaga University Marketing & Communications branding and style standards
Oversee all Center marketing and communication platforms and mediums including web, social, digital, email, direct-mail, print media, radio, and television
Manage the Center's social media accounts including Facebook and Instagram
Write and manage Press Releases
Serve as creative director for all print, digital, and visual marketing
Manage all advertising purchases
Contract with vendors and independent contractors
Work collaboratively with university communicators and partners
Responsible for hiring, training and supervision of contractors, students, volunteers and part-time and full-time employees
Serve as an ambassador for the mission and vision of the Center and the brand
Co-lead the ongoing development of the ARTS at GONZAGA brand
Develop and maintain the ARTS at GONZAGA brand style guide
Requirements
Bachelor's Degree or Equivalent Experience
4 years of related experience
Proficient in Microsoft Office Suite, Excel, and Word
Proficient in Adobe Creative Suite (Illustrator, Photoshop, and In-Design)
Experience with email platforms
Experience with social media dashboards and managing social accounts
Experience with survey construction
Proficient in English written and verbal communication skills
Excellent organizational skills
Demonstrated time management, punctuality, and priority setting skills
Strong attention to detail and accuracy
Ability to maintain confidentiality
Strong customer service skills
Strong analytical capability, with ability to analyze and compare data and make data driven decisions
Nice to have
Work experience in higher education
Work in experiential marketing
Working knowledge of computerized ticketing systems
Demonstrated experience with content management systems