Marketing Manager Job at Cencora (Madrid)

Job Description

Acting as a leader in health logistics for nearly 60 years, Alloga Spain has established itself as a strategic partner in the Spanish market, offering efficient and high-quality logistical solutions. It is part of Cencora, a top-tier global company in the healthcare field, dedicated to ensuring that pharmaceutical products reach their destination safely and on time. We are seeking a dynamic and results-driven Enterprise Marketing Manager to lead global marketing initiatives for our 3PL (Third-Party Logistics) business. This role will focus on developing and executing impactful marketing campaigns with an emphasis on Account-Based Marketing (ABM) strategies to drive growth and strengthen client relationships. The ideal candidate will be a strategic thinker with the ability to execute plans, manage budgets, and measure performance against key KPIs.

Job Responsibility

Develop and implement a comprehensive global marketing strategy for the 3PL business, with a focus on Account-Based Marketing (ABM) to target key accounts and drive business growth
Align marketing plans with business objectives, prioritizing efforts based on customer needs, market opportunities, and revenue potential
Collaborate with cross-functional teams, including sales, product, operations, and corporate marketing, to ensure alignment of strategies and initiatives
Design and execute multi-channel marketing campaigns (digital, social media, email, events, trade shows, content marketing, etc.) to drive awareness, engagement, and lead generation
Leverage data-driven insights to tailor campaigns for specific accounts, industries, and regions
Ensure consistency in messaging and branding across all channels and touchpoints
Develop and manage ABM programs to engage high-value accounts, leveraging personalized content, targeted advertising, and tailored outreach strategies
Partner with sales teams to identify and prioritize target accounts and develop joint strategies for engagement
Track and report on ABM performance, ensuring continuous improvement and alignment with revenue goals
Manage the global marketing budget, ensuring efficient allocation of resources to maximize ROI
Establish and track key performance indicators (KPIs) to measure the success of marketing initiatives, including lead generation, pipeline contribution, and campaign effectiveness
Provide regular reporting and insights to senior leadership on marketing performance and opportunities for optimization
Serve as a thought leader and marketing expert within the organization, providing guidance and insights on global marketing trends and best practices
Collaborate with regional teams to adapt global strategies for local markets, ensuring cultural relevance and effectiveness
Manage relationships with external agencies, vendors, and partners to support campaign execution and innovation

Requirements

Bachelor’s degree in Marketing, Business, or a related field
MBA or advanced degree preferred
5-8+ years of experience in enterprise marketing, with a proven track record of success in global marketing campaigns and Account-Based Marketing (ABM)
Experience in the 3PL, logistics, or supply chain industry is highly desirable
Strong understanding of multi-channel marketing, including digital, social media, content marketing, events, and traditional channels
Demonstrated ability to develop and execute both strategic plans and tactical campaigns
Proficiency in marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce)
Proven ability to manage budgets and deliver measurable ROI

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