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ZGF is seeking a Marketing Manager to join our team in our New York City office. We are looking for creative, passionate, and strategic thinkers.
Job Responsibility:
Work closely with leadership to determine strategies on proposals and presentations
hands-on planning and development of strategic customized responses to RFPs and in the interview preparation
Be a talented writer and storyteller with the ability to gather complex or technical information from various sources, to synthesize it, and to use it as the basis to craft cohesive and compelling narratives
Share a love for content marketing and a passion for developing fresh and creative approaches to conveying information
Coordinate the preparation of statements of interest and qualifications, proposals, SF330 forms, collateral materials, miscellaneous marketing, and marketing- oriented correspondence
Participate in pre-interview planning and presentation rehearsal with design teams, and help develop and apply the established win strategy, themes, and differentiators in presentation materials
Think outside the box to develop innovative marketing strategies that differentiate the firm and position ZGF as a leader in the industry
Be eager to learn and grow every day, constantly seeking new opportunities, approaches, and best practices to enhance marketing efforts and position the firm more effectively
Identify opportunities for growth by staying current with industry trends and emerging markets and leverage these insights to support the firm’s strategic goals
Make work assignments and follow-up to ensure tasks and projects are completed to the highest standards of quality, timeliness, and cost effectiveness
Conduct research and compile information regarding existing and prospective clients, competitor activity, and industry or market trends to aid in the development of marketing plans, proposals, and presentations
Develop and maintain a network of industry contacts (e.g., consultants, contractors, architectural colleagues, clients) to cultivate leads and gather intelligence through that network
Support those with marketing assignments to prepare for meetings, interviews, and other efforts with prospective clients, as well as for speaking engagements and other marketing activities
Centralize information about the business development activities of the local office and those of a firmwide nature that are orchestrated through that office, including such things as leads, contacts, and schedules of business development events
Share information in a timely way among team members
manage timely decisions and actions in business development pursuits
Explore ways to streamline workflow and use of technology without compromising quality
Attend community and industry events and conferences
Requirements:
Bachelor’s degree in marketing, journalism, or design-related field
Minimum of 5 years of experience in relevant marketing/communications, preferably within the A/E/C industry
Demonstrated written and oral communication skills
strong editing and proofreading skills
strong graphic design sensibilities
Excellent interpersonal skills
ability to work with both peers and senior members of the firm
Experience working independently, as well as within highly-collaborative, cross-functional teams
Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision
meeting deadlines and working well under pressure, while maintaining a high level of accuracy
A collaborative and team-oriented disposition
a sense of humor and grace under pressure
persistent, tactful, and enthusiastic
Sound professional judgment, strong work ethic, positive and client-focused attitude
A detailed knowledge of marketing procedures, work processes, and tools, along with evidence of past successful management of marketing projects and teams
A thorough understanding of effective document and presentation production, and an in-depth understanding of proposal and presentation psychology and how to convey messages, themes, discriminators, and responses to evaluation criteria clearly and effectively
Experience managing teams of people (including non-direct reports) with demonstrated ability to coach, mentor, and provide constructive criticism in a team setting and one-on-one
Proficiency in InDesign is required
working knowledge of Illustrator, Photoshop, and database programs such as Deltek Vision and Axomic OpenAsset is preferable
Able to travel to other ZGF offices and/or client project locations as needed
Nice to have:
Working knowledge of Illustrator, Photoshop, and database programs such as Deltek Vision and Axomic OpenAsset is preferable
Experience within the A/E/C industry is preferable
What we offer:
Medical, Dental and Vision coverage with a generous employer contribution
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