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Atrium is Atlantic Canada’s leading furniture and home decor destination. We are currently seeking a talented and motivated Marketing Manager who will contribute to the marketing strategy for Worldwide Furniture, Ashley Furniture, and Gallery 1 Furniture; as well as execute and coordinate all collateral and assets required to execute the strategy.
Job Responsibility:
Work with team on development of overall marketing strategy (includes online, social media, print, television, and radio)
Planning of promotional calendar and execution of all promotions
Managing marketing budgets for all stores – including promotion and branding activities
Creation of television and online video advertising assets (in-house and with third party suppliers)
Generate ideas for creative marketing concepts unique in the furniture industry
Booking of all media and delivery of assets – radio, television, flyers, signage
Work with in-house Graphic Designer on execution of all marketing collateral required to effectively implement the marketing strategy
Implement digital strategies in-house, and act as liaison with external digital media suppliers
Writing of scripts and ad copy for campaigns – radio, television, print, digital
Assess the success of each campaign, including online analytics, evaluate sales and traffic results and implement improvements
Review website analytics
Conduct customer research to inform marketing strategy through surveys and contests
Work with Digital Marketing Coordinator to oversee all organic and paid social media campaigns (Facebook, Instagram, Twitter, etc.)
Create email marketing campaigns
Build strong relationships with media outlets and promotional companies
Requirements:
3-5 years in a Marketing role
Degree or Diploma with a focus in Marketing, Radio TV Arts, or Communication (or other relevant field)
Digital marketing experience
Strong project management skills
Strong technical skills – particularly with relevant software, digital advertising tools
Creativity – ability to create content that is creative, informative and captivates a specific audience
Analytical skills – working knowledge of online analytics
Communication skills – must be able to communicate effectively in person and have strong written communication
Planning skills – required to produce and follow a marketing plan, with associated budget
Strong attention to detail – particularly with editing and proof reading
Working within tight deadlines
Nice to have:
Facebook Blueprint certification or equivalent experience with Facebook advertising is an asset
Google AdWords certification and/or experience is an asset
Experience with Adobe Creative Suite, including InDesign, Illustrator, Photoshop, After Effects, and Premiere Pro is an asset
Experience in campaign management is an asset
What we offer:
Competitive salary
Health and dental benefits
Employee discount
Opportunity to be part of an exciting, entrepreneurial company and have an impact on our business