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Marketing manager

https://www.randstad.com Logo

Randstad

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Location:
India , Mumbai

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Category:
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Contract Type:
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Salary:

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Job Description:

The role of the Brand Communication Division is to expand our business in the sports and medical fields by directly engaging with customers and key opinion leaders (KOLs).Through educational activities, briefings, and sampling initiatives, we aim to enhance awareness and understanding of our brands and the company. In the sports domain in particular, we build networks with sports organizations, government agencies, sports schools, coaches, athletes and sports-related physicians.Through alliances and collaborations with these stakeholders, we create new business opportunities.The Manager (Sports) leads these activities, manages the team, and collaborates with members from other departments to drive business growth

Job Responsibility:

  • Sports Partnerships & Athlete Management: Identify, evaluate, and onboard athletes, runners, and sports influencers (KOLs)
  • Manage end-to-end athlete collaborations including contract finalisation, deliverables, and content tracking
  • Build long-term relationships with sports organisations, academies, and federations
  • KOL Engagement & Community Building: Identify and engage sports KOLs for content, community runs, and digital visibility
  • Track KOL performance, deliverables, and brand mentions
  • Create opportunities for community engagement through runs, sessions, and sports meetups
  • Sports or Dance Event Activations: Plan and execute hydration stations, expo setups, and on-ground sampling at marathons and sports events
  • Coordinate logistics, visibility, staffing, permissions, and vendor management
  • Ensure seamless execution and brand consistency across all touchpoints
  • Gym & Studio sports facilities, sports and dance schools Outreach: Develop a structured outreach plan for gyms, fitness studios, running groups, and sports hubs
  • Lead local activations, sampling programs, and tie-ups with key fitness partners
  • Maintain a robust database and pipeline of fitness partners
  • Cross-functional Coordination: Work closely with HOD, Sales, Medical, and Digital teams for aligned execution
  • Support Sales with sports-driven opportunities to strengthen distribution and visibility
  • Coordinate with vendors for merchandise, signage, and activation material
  • Reporting & Performance Tracking: Maintain weekly and monthly dashboards for activities, sampling, athlete impact, and ROI
  • Conduct post-event evaluations to identify learnings and improvements
  • Present performance insights to management and recommend next steps
  • Team Management: Setting goals and evaluating team members
  • Building a team environment where everyone can work confidently and energetically
  • Supporting the growth of team members
  • Ensuring compliance

Requirements:

  • Bachelor’s degree in marketing, Business Administration, or a related field
  • 1-3 years of experience in BTL marketing, events, or a related role—preferably within the sports, fitness, or wellness space
  • Strong organizational and project management skills
  • Exceptional communication and networking abilities, especially in the local fitness community
  • A proactive and creative mindset for problem-solving and campaign ideation
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously
  • Proficiency in MS Office
  • Has experience of being deeply dedicated to sports or dance with strong passion and dreams

Additional Information:

Job Posted:
March 23, 2026

Expiration:
April 06, 2026

Employment Type:
Fulltime
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