Marketing Manager Job at Robert Half (Sugar Grove)

Job Description

We are seeking an experienced and strategic Marketing Manager to lead integrated marketing efforts for a diverse portfolio of programs and services. This role is ideal for a creative, data-driven marketing professional who thrives in a collaborative environment and can manage campaigns that engage multiple audience segments and support key organizational goals. The Marketing Manager will provide leadership and oversight across marketing strategy, brand management, campaign execution, publications, and marketing operations. This individual will also supervise team members, support budget management, and help optimize marketing systems and processes to improve performance and conversion outcomes.

Job Responsibility

Plan, develop, and manage integrated marketing campaigns aligned with organizational goals and strategic priorities
Create data-driven marketing communications plans with a strong focus on driving enrollment, engagement, and conversion
Partner with executive leadership and cross-functional stakeholders to develop and implement marketing strategies
Mentor and supervise a team of five Marketing and Communications Coordinators
Evaluate and improve departmental processes to enhance communication, service, productivity, and efficiency
Ensure consistent brand execution across paid, owned, and earned channels
Provide campaign and brand direction to internal marketing and communications stakeholders
Assist with management of the marketing and communications budget, with a focus on offline paid media and print collateral
Serve as the department’s CRM and marketing automation subject matter expert, partnering with admissions and other teams to improve workflows and communications throughout the enrollment funnel
Build, deliver, and analyze automated communications designed to improve conversion rates
Oversee production of institutional publications, including brochures, flyers, newsletters, catalogs, schedules, and handbooks, to ensure quality and brand consistency
Use available data and reporting tools to track progress, measure campaign performance, and maintain records and archives
Perform other duties as assigned

Requirements

Bachelor’s degree required in Marketing, Public Relations, Journalism, or a related field
Minimum of 5 years of professional marketing experience required
Minimum of 2 years of leadership and/or project management experience required
Strong knowledge of integrated marketing strategy and campaign execution
Experience with graphic design, publication production, and word processing required
Proficiency with spreadsheet and/or database software preferred
Experience with CRM platforms and marketing automation tools highly preferred
Excellent written and verbal communication skills
Ability to work effectively with stakeholders at all levels while maintaining professionalism and confidentiality
Portfolio demonstrating integrated marketing communications planning and execution required at interview

Nice to have

Proficiency with spreadsheet and/or database software
Experience with CRM platforms and marketing automation tools

What we offer

medical, vision, dental, and life and disability insurance
401(k) plan
free online training

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Marketing Manager

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