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Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities include developing and executing marketing plans, overseeing campaigns, conducting market research, collaborating with teams, managing budgets, analyzing campaign performance, providing leadership, staying updated on industry trends, and presenting results to stakeholders. Requirements include proven experience as a Marketing Manager, a track record of successful campaigns, leadership and communication skills, an analytical mindset, proficiency in marketing tools, and a bachelor's degree in a relevant field.
Job Responsibility:
Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience
Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media
Conduct market research to identify customer needs, trends, and competitors' activities
Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts
Manage the marketing budget and allocate resources effectively to achieve marketing goals
Analyze marketing campaign performance using metrics and KPIs to measure effectiveness
Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment
Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies
Present marketing strategies and campaign results to stakeholders and management
Requirements:
Proven experience as a Marketing Manager, preferably in a relevant industry
Strong track record of successful marketing campaign planning and execution
Excellent leadership and communication skills
Analytical mindset with the ability to interpret data and draw actionable insights
Proficiency in marketing tools and software
Bachelor's degree in Marketing, Business Administration, or a related field
What we offer:
Medical, vision, dental, life and disability insurance
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