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Develop and deliver revenue enhancing brand and marketing strategies for Premium casinos of Metropolitan Mayfair, Marble Arch and Park Lane
Work with the Senior Marketing Manager and local management team to ensure that financial and strategic goals are met through the creation and execution of profitable and engaging initiatives
Develop and execute an annual marketing plan for the casino, ensuring it supports financial and strategic goals and maximises revenues
Responsible for the delivery of performance metrics for the marketing function around revenue generation, customer acquisition, retention and loyalty
Understand and interpret customer and business data to drive marketing decisions and eliminate ineffective marketing spend
Ensure activity supports the central marketing strategy
Establish key target audience segments and ensure we are the casino of choice for those segments in the local market
Manage the marketing budget to achieve visitation and revenue objectives for the businesses, ensuring all monthly forecasts are accurate and in line with budget
Execute central promotions and initiatives as advised by Senior Marketing Management
Manage and maintain all customer facing communications and ensure the casino website and digital channels are always accurate and up to date
Work alongside the Customer Relations team to ensure the development of HVC’s and potential HVC’s and encourage higher levels of visitation and loyalty from this valuable segment
Champion the loyalty programme on property, supporting new card sign up targets and card usage via casino employees
Work cross functionally with the F&B teams to maximise revenues
Prepare quarterly reports and promotional performance analysis focusing on ROI and profitability for presentation at quarterly marketing reviews
Monitor and evaluate competitor performance and ensure marketing programmes are driving market share
Ensure all signage and on-property communications are current and in good order
Ensure all activity adheres to the marketing and promotions manuals and is approved via the required channels
Ensure correct process is followed for all campaigns and activities, as instructed by the Senior Marketing Manager
Ensure marketing activity is aligned to the brand guidelines.
Requirements:
Proven experience of operating in a commercially focused marketing role
Excellent analytical skills and comfortable translating data into meaningful action
Able to manage multiple tasks to deadlines in a fast-paced environment
Upbeat and positive attitude
Collaborative work style and commitment to get the job done
Organised and flexible with a keen eye for detail
Ability to challenge and debate issues of importance to the organisation.
What we offer:
50% off food and beverages in all of our UK venues
Extensive Rewards platform: discounts on travel, retail, hospitality, health and much more
Company Sick Pay
Company Pension
Life Assurance
Refer a friend incentive
Financial advice services
Employee health and wellbeing services
Virtual GP Services
Season Ticket Loans
Employee assistance programme: A confidential helpline providing 24/7 advice and counselling