Marketing Manager

KRA 1: Marketing Strategy Development – Market Research & Consumer Insights: Stay updated with the latest trends, developments, and regulatory changes in the web3 in Edtech. Conduct market research to identify emerging opportunities, competitive landscape, and user preferences. – Brand Marketing Strategy Development – Integrated Marketing Communication Strategy Development KRA 2: Marketing Strategy Execution – Overall Brand Operations – Community Engagement: Build and nurture relationships with the education community, university, including users, influencers, and industry partners. Engage in relevant channels, social media groups, and events to increase brand visibility and foster community participation. – Digital Marketing Campaigns: Plan and execute digital marketing campaigns to drive user acquisition and engagement. Monitor campaign performance and optimize strategies based on data insights. – Partnerships and Collaborations: Identify strategic partnerships and collaboration opportunities within education. Build relationships with other edtech projects, influencers, industry associations, and media outlets to expand the organization’s reach and credibility. KRA 3: Product Growth Strategy – Team up with our product team to make sure opportunities to scale business, acquire new customers, and drive customer retention (Growth marketing) KRA 4: People management and compliance – Org Development, Hiring, Training, Retention