Marketing Manager Job at Smart City Locating (Fort Worth)

Marketing Manager

Smart City Locating

Location:
United States , Fort Worth

Category:
-

Contract Type:
Not provided

Salary:

63657.00 USD / Year

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Job Description:

The Marketing Team creates brand awareness and generates client leads through a variety of customer acquisition strategies, driving all revenue goals for the company. The Marketing Manager is responsible for developing content that supports the company’s lead generation, customer acquisition, recruiting, and other marketing goals across social media and other marketing channels for their assigned market(s). This role is designed for someone who is a hands-on creative with strong copywriting and content creation skills. The Marketing Manager is a localized, in-market role that has full ownership over their markets results and will develop content for their assigned market’s marketing channels including the website, blogs, social media, ads, email marketing and more. This role will work closely with all marketing team members as well as department leaders to ensure content is developed effectively while maintaining brand standards.

Job Responsibility:

Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, support the lead generation efforts, and maintain a healthy cost per lead in all markets
Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market
Generate leads through social media, email marketing, and other marketing efforts
Be agile and adjust posting strategies based on current business needs
Convey the brand “voice” through copywriting while maintaining brand guidelines
Work with Influencers and partners to post content for brand awareness campaigns
Manage and update website content including leases, listings, and blogs
Support digital advertisement efforts
Email marketing newsletters, promotions, announcements, etc.
Employer-brand and recruiting content
Support new marketing initiatives, often trialing out new platforms or programs to determine viability and success
Be the social media point of contact and social media audience subject matter expert
Work closely with your local market partners to promote key properties and post the best apartment content
Collaborate with and support cross-departmental teams to promote our local brand to customers and future clients (properties) with educational market insights, recruiting campaigns, and culture content
Communicate regularly with team leadership around platform performance, cross-departmental communications, reporting, and other escalations or feedback
Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
Developing editorial strategy, so content is consistent across all delivery platforms
Owns and executes the overall blog content strategy and content calendar
Periodically audit content across platforms and departments to ensure brand consistency, in collaboration with the Marketing Strategist and PMO Team
Create periodical reports of department, team, functional and/or market insights
Plan and participate in company-promoted events - collecting assets and promoting internally and externally as needed
Participate in local city and team meetings, generating new ideas and executing based on your market needs
Assist with efforts in other markets, as needed
Identify opportunities to partner with creative team members to develop marketing collateral / campaigns across marketing channels
Participate in conceptual brainstorming to solve business problems, generate new ideas, and improve creative quality
All other duties as assigned

Requirements:

High School Diploma or equivalent is required
Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred
2+ years of marketing or sales experience
Experience developing content across multiple digital platforms is ideal
Experience with new trending social media content is ideal
Experience in inbound marketing
Experience in short-form copywriting for social media captions and display advertising
Experience in long-form copywriting and SEO for website blogs, email marketing, and other types of content
Wordpress or similar CMS
Mailchimp (or other email marketing tool)
Social Media for Business (Facebook, Instagram, TikTok, YouTube)
Adobe CS, Canva, Splice, VSCO or other editing applications
Asana (or other project management software)
Google Workspace (Gmail, Calendar, Docs, Sheets, etc)
Experience with Excel or Google Sheets is preferred
Experience using a CRM platform is preferred
Understanding of Mac OSX and iPhone iOS for business
An empathy-driven mindset with the desire to surprise and delight each client
Strong attention to detail
Project coordination and ability to meet multiple deadlines
Effective time management and communication skills
Strong listening skills, ability to handle feedback, and communication skills
Thrives in an environment where they get to try new things
Ability to work independently and as part of a team
Comfortable with data entry & cold calling

Nice to have:

Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred
Experience developing content across multiple digital platforms is ideal
Experience with new trending social media content is ideal
Experience with Excel or Google Sheets is preferred
Experience using a CRM platform is preferred

What we offer:

Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms
Eligibility for company-paid benefits such as company-paid and voluntary life insurance, short & long-term disability, and parental leave subject to applicable waiting periods
Flexible PTO
Company-Recognized Paid Holidays

Additional Information:

Job Posted:
February 28, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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