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This role carries responsibility for the marketing of key assets within a high-end Retail/F&B and property investment portfolio. The primary focus is A&P and Events Activation, using a "place management" approach to drive visitation, grow revenue, and improve brand awareness by engaging the surrounding community.
Job Responsibility:
Events Activation & Management: Propose and execute high-impact community events and outreach initiatives to grow visitation and generate venue revenue
A&P & Tenant Activation: Develop and implement innovative advertising and promotional (A&P) ideas in collaboration with 30+ premium F&B and retail tenants to attract visitors and support their business welfare
Venue Marketing: Actively market premium event spaces within the portfolio by developing marketing materials and sourcing strategic event partners
Crowd Engagement: Launch and manage community outreach initiatives to build strong relationships with local residents, patrons, and neighborhood partners
Asset Growth Strategy: Develop and implement marketing ideas to maximize occupancy for Grade A office buildings, coworking spaces, and new F&B elements
Digital Hype & Creative: Oversee the creation of "cool" digital/social media assets and ads to amplify physical activations and maintain brand relevance
Market Trends: Conduct regular research on lifestyle and industry trends to ensure A&P activities remain exciting and relevant for the neighborhood
Requirements:
Diploma or Bachelor’s Degree in Marketing, Advertising, Event Management, or a relevant field
Minimum of 10 years of experience in a marketing management environment
At least two years of experience specifically within a retail, F&B, or lifestyle-related industry
Proven track record in spearheading promotional activities and launching community initiatives
A strong passion for artisan market curation and lifestyle-driven event programming
Exceptional communication and persuasive ability to build lasting relationships with tenants, brand partners, industry professionals, and journalists
Highly disciplined and able to work independently as a sole contributor