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The Marketing Manager is responsible for developing and executing marketing and promotional programs that drive retail sales, with a strong focus on big-box and partner marketing.
Job Responsibility:
Manage relationships with big-box retail marketing and brand teams
Ensure in-store and online product marketing is accurate, effective, and optimized for performance
Develop and manage digital marketing campaigns to support product promotion
Maintain and update online product pages and retail databases
Oversee packaging design and ensure alignment with brand guidelines
Manage in-store signage, photography, planograms, and promotional materials
Create and manage budgets for direct marketing initiatives
Monitor market trends and competitive activity to inform strategy
Support new business development through client engagement and relationship-building
Participate in weekly operational calls, trade shows, and industry events
Collaborate cross-functionally with sales, operations, and account teams
Requirements:
Bachelor’s degree in Marketing, Graphic Design, Visual Communication, or related field
5+ years of marketing management experience
Retail or partner marketing experience preferred
Ability to lift up to 25 lbs and participate in active client events