Marketing Manager, Robert Half

Robert Half

Location:
United States, Irvine

Category:
-

Contract Type:
Not provided

Salary:

Not provided

Save Job

Apply Position

Job Description:

We are looking for an experienced Marketing Manager to lead the development and execution of strategic B2B marketing initiatives. This long-term contract position is based in Irvine, California, and offers the opportunity to make a significant impact in areas such as brand awareness, lead generation, customer engagement, and online reputation management. The ideal candidate will bring creativity, analytics expertise, and strong leadership skills to drive measurable results.

Job Responsibility:

Develop and implement comprehensive B2B marketing strategies that align with organizational goals
Manage and optimize campaigns across digital platforms, including Google AdWords, Facebook Insights, and other advertising channels
Create engaging content and oversee its distribution to improve brand visibility and audience engagement
Utilize tools such as Google Analytics and CRM systems to analyze performance metrics and refine marketing tactics
Lead demand generation and lead nurturing activities to support new business acquisition
Collaborate with cross-functional teams to enhance customer retention and cross-selling opportunities
Supervise the marketing budget, ensuring effective allocation of resources to maximize ROI
Drive initiatives to strengthen online reputation and employee recruitment through targeted campaigns
Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation

Requirements:

Proficiency in Adobe Creative Cloud for content creation and design
Strong experience in CRM platforms for managing customer relationships
Expertise in Google AdWords and Facebook Insights for advertising and analytics
Solid understanding of Google Analytics for tracking and reporting performance metrics
Proven ability to plan and execute lead generation campaigns
Exceptional communication skills to coordinate across teams and present marketing strategies
Knowledge of budget processes and resource allocation
Demonstrated ability to enhance brand awareness and demand generation

What we offer:

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
July 19, 2025

Employment Type:

Fulltime

Work Type:

On-site work

View All Jobs In This Company

Job Link Share:

Marketing Manager