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We're looking for a Marketing manager to drive our growth in Indonesia. This isn't just about translating global campaigns; it's about building a localised strategy from the ground up, tailored specifically for the Indonesian market. You'll be working to make Ahrefs a household name among Indonesian marketers and businesses.
Job Responsibility:
Serve as the driving force behind Ahrefs' marketing efforts in the Indonesian speaking market, taking a hands-on approach to all aspects of the marketing mix
Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition
Directly manage the creation and localisation of content, including blog posts, social media updates, email campaigns, and other digital assets
Manage all Indonesia related marketing activities including content creation, events, partnerships, and public relations
Lead offers in educating the Indonesian market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and centre
Organise and participate in key marketing events, such as networking events, conferences and customer meetups, to build relationships and generate leads
Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimise marketing initiatives
Report on performance to senior leadership
Requirements:
Significant years of proven experience with results in marketing leadership roles, preferably in the technology or SaaS industry
Primarily focused on localisation and adapting content from English-speaking markets to Indonesian-speaking audiences, creating promotional materials, and organising local meetups
Good knowledge in using Ahrefs product and understanding of its application in the German market
Experience in SEO/AI visibility is considered a big plus
Proven track record of developing and executing successful marketing strategies in the Indonesian market
Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with)
Excellent content creation and digital marketing skills, with the ability to produce high-quality assets
Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
Native in Bahasa, Indonesia and fluent in English, both written and verbal