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We are looking for an experienced Marketing Manager to lead strategic marketing initiatives in Pomona, California. This role involves overseeing brand development, advertising, market research, and community-based programs to drive growth and engagement. The ideal candidate will have a strong background in marketing leadership and the ability to manage multiple projects effectively.
Job Responsibility:
Develop and manage the comprehensive marketing budget to align with organizational goals and financial objectives
Plan and execute advertising campaigns, social media promotions, and marketing programs to increase attendance and awareness of events and services
Design and implement diversity-focused marketing strategies to build relationships with community organizations and reflect market demographics
Provide marketing support and resources to various business units and partners to achieve revenue and attendance targets
Oversee the work of external agencies to ensure brand integrity and the development of strategic marketing initiatives
Maintain and enhance the brand image, identity, and positioning for the organization and its events to ensure competitive advantage
Conduct and analyze qualitative and quantitative research to guide marketing strategies and improve decision-making processes
Create and manage cross-promotional programs to maximize engagement with the existing customer base
Oversee the design, maintenance, and promotion of organizational websites and digital marketing efforts
Perform additional duties as needed to support the marketing and sales functions
Requirements:
Bachelor’s degree in marketing, sales, advertising, communications, or a related field from an accredited institution
At least five years of leadership experience in marketing, advertising, or promotions
Proven ability to manage multiple projects and activities simultaneously under tight deadlines
Strong decision-making skills with a track record of developing strategic business and operational plans
Exceptional written and verbal communication skills
Experience in planning and executing email campaigns, B2B marketing, and digital marketing strategies
Proficiency in campaign planning and building brand awareness
Demonstrated ability to lead diverse teams and collaborate effectively with partners and stakeholders