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We are looking for an innovative and results-oriented Marketing Manager to lead and execute strategic marketing initiatives. This role is essential in driving demand generation, expanding brand visibility, and achieving measurable pipeline growth. The ideal candidate will be a collaborative leader who thrives in a fast-paced environment and is passionate about delivering impactful marketing outcomes.
Job Responsibility:
Design and implement demand generation strategies to drive pipeline growth and achieve lead generation targets
Develop and maintain a cohesive brand strategy, ensuring consistent messaging across all platforms and audiences
Manage public relations efforts to enhance brand reputation and establish the organization as a thought leader in its industry
Build and execute co-marketing initiatives with partners to expand market reach and foster collaborative success
Lead and mentor a high-performing marketing team, fostering a culture of collaboration and accountability
Oversee the planning and execution of multi-channel marketing campaigns to align with business objectives
Analyze marketing metrics and data to refine strategies and improve campaign performance
Collaborate with cross-functional teams to ensure alignment between marketing and sales efforts
Stay informed on industry trends and emerging marketing technologies to maintain a competitive edge
Requirements:
Bachelor's degree in marketing, business, or a related field
A minimum of 7 years of experience in marketing, including at least 3 years in a leadership role
Familiarity with government or public sector audiences is preferred
Proven success in executing demand generation strategies that drive measurable pipeline and revenue growth
Proficiency in digital marketing tools and platforms, including Salesforce and Pardot
Strong analytical skills with the ability to interpret data and guide marketing decisions
Excellent verbal and written communication skills to craft compelling messages
Demonstrated experience managing and mentoring a marketing team
Nice to have:
Familiarity with government or public sector audiences
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