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This position will oversee comprehensive marketing strategies and firm-wide events aimed at strengthening brand visibility, enhancing reputation, and achieving business development goals. This role combines strategic planning with hands-on execution in a dynamic legal environment.
Job Responsibility:
Maintain consistency with brand guidelines across all materials while identifying opportunities for brand enhancement
Develop and oversee marketing assets like brochures, press releases, newsletters, articles, and presentations
Manage website updates, SEO, email marketing campaigns, and social media accounts. Analyze digital performance and recommend optimizations
Establish and maintain relationships with industry and mainstream media outlets. Draft press releases, coordinate interviews, and secure thought-leadership opportunities for attorneys
Identify market trends and competitive insights to adjust strategies accordingly
Develop and oversee the firm's marketing budget efficiently
Review sponsorship opportunities and provide strategic recommendations for activating and maximizing impact
Partner with attorneys to identify new business opportunities
Craft customized marketing materials for client proposals and pitches
Assist attorneys in preparing for speaking engagements and presentations
Requirements:
Bachelor’s degree in Marketing, Communications, Journalism, or related fields
Proven experience in marketing and event management, ideally within a legal or professional services setting
Expertise in social media platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube) and using associated management tools efficiently
Strong writing, editing, and oral communication skills
Skilled in graphic design platforms (Canva, Adobe Creative Suite) for visually appealing content creation
Excellent organization, multitasking, and time management abilities
Ability to navigate online marketing initiatives with knowledge of legal compliance standards (e.g., ethics for communication)
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