Marketing Manager Job at Museum of Illusions (Copenhagen)

Job Description

The Marketing Manager based in CPH, will be the local marketing lead for the Museum of Illusions Copenhagen and other future museums in the nearby area TBC, requiring a deep understanding of the local markets. Responsible for executing and optimizing marketing initiatives in line with global strategies while ensuring strong local relevance. The Marketing Manager drives local awareness, engagement, traffic and footfall, and revenue for assigned Museum of Illusions locations. This role partners closely with General Managers and regional leadership to execute localised strategies and events that amplify the brand and enhance guest engagement.

Job Responsibility

Develop and deploy localized marketing plans for assigned markets that includes identifying hyperlocal trends, audience segments, and the competitive landscape to tailor market-specific strategies
Support community engagement and grassroots marketing by activating promotions tied to seasonality, school calendars, and major local events
Build and manage partnerships with tourism boards, chambers, hotels, restaurants and attractions
Develop in collaboration with the Marketing VP the opening and re-launch marketing initiatives inclusive of previews, member/VIP nights, community days and holiday activations
Ensure brand consistency across all local advertising, signage, and collateral as well as printing support for local museum operations. Review and ensure all campaigns resonate in Danish language
Track and report on key KPIs: volume drivers (online and walk up), event results, revenue impact, and ROI
Manage localized paid media placements (OOH, digital, radio, experiential) within budget
Work with corporate marketing on national museum wide initiatives and ensure local execution aligns with brand priorities
Lead PR, Organic Social (including community management) and Influencer marketing, working with HQ marketing team to an agreed strategy. Facilitate local PR relations, planning and executing media opportunities, creative concepts and executions, working with a local external PR agency. Identify, evaluate, and manage local influencers and content creators. Create SM content directly or manage freelancers or agencies, monitoring trends and audience feedback to improve effectiveness
Work closely with other HQ teams such as Brand, Digital Marketing (paid media, eCRM, SEO, CRO), Finance and Legal
Support the planning and execution of on-location photo and video shoots for branded content

Requirements

Bachelor’s Degree in Business, Marketing or similar degree
3-5 years of experience in marketing, ideally within entertainment, attractions, tourism, lifestyle, or consumer brands
Strong understanding of the local markets, culture, and media landscape
Experience working with global brands and localizing centrally developed strategies
Proven ability to manage multiple stakeholders, agencies, and vendors
Excellent verbal and written communication skills for crafting effective marketing messages and interacting with the audience
Strong attention to detail in content creation, campaign execution, and administrative tasks
Ability to manage time effectively, prioritizing tasks to meet deadlines
Ability to work effectively in a team and collaborate with other departments
Proficient with Microsoft Office Suite or related software
Proactive, organized, accountable, and self-starter personality
Fluent in both English and Danish, verbal and written

What we offer

flexible work hours
travel globally
explore different concepts

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