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Exciting new opportunity in travel retail, supporting a fast-paced retail and food service business, where every day brings new opportunities to grow and make an impact! The Marketing Manager is responsible for creating strong marketing strategies for stores to drive commercial performance for owned and partner brand stores. Support premium execution of brands in Business Development activities to secure new locations and Key Account Management of our client/landlord/brand partners to secure our position as preferred operator. Responsible for our Duty-free stores across UK & IE + our Food & Beverage stores. Developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth across our travel retail outlets. You will be responsible for creating and implementing innovative marketing campaigns that resonate with our target audience and enhance the overall customer experience.
Job Responsibility:
Coordinate internal communications for the UK & Ireland Business
Work with the Commercial team in marketing and communications related activity as required
Manage agency partnerships and content creation
Proof-reading and text approvals for marketing campaigns
Driving cross functional collaboration with Brand Marketing, Finance and Sales teams
Work closely with Paris headquarters to keep updated on activities around the group
Work with our strategic partners to develop content, obtain approvals and secure marketing activity
Manage content across all airport websites and partner sites
Maintain strong relationships with brand partners to drive in-store and online animations and activations
Event management for store launches and brand activations
Creation, planning, budgeting, and implementation of Marketing strategies across Duty-free & F&B business lines
Work with Marketing Executive to execute seasonal campaigns, manage printers and agencies, create reporting campaign
Create content for digital marketing activities and manage marketing team calendars and release schedules
Responsible for all Marketing topics related to the opening of a new store
Manage the marketing budget efficiently
Monitor and track the marketing spend per store according to the budget
Review and process invoices associated with the marketing department
Team Management of Marketing Executive
Requirements:
Bachelor’s degree in marketing, Business, or a related field. MBA is a plus
Minimum 3 years’ experience in retail Marketing (travel retail experience is a bonus)
Proven experience in marketing management, preferably in travel retail or a related industry
Strong understanding of the travel retail landscape and its unique challenges and opportunities
Excellent communication and interpersonal skills
Creative thinker with the ability to develop innovative marketing strategies
Proficient in digital marketing tools and analytics