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Seeking a seasoned Marketing Specialist to lead and execute all marketing efforts for our growing landscape architecture and planning practice. This role is ideal for a self-starter with previous experience in the AEC industry who understands that we do not sell products-we sell ideas, expertise, and intellectual property. This individual will be the primary driver of marketing execution, brand consistency, and business development support across the firm, working closely with leadership, project managers, and external marketing partners. While this is a solo marketing role, it is fully supported by leadership and trusted with meaningful responsibility and autonomy. This role is expected to evolve into a Marketing Manager position as the firm grows.
Job Responsibility:
Own and manage brand across all platforms (digital, print, in-office, and client-facing materials)
Develop and maintain marketing templates, collateral, and branded materials
Ensure consistency of voice, graphics, and messaging
Coordinate photography and manage its use across brochures, website, and social media
Manage and update the WordPress website using SEO best practices
Track and report on social media performance metrics
Coordinate content calendars with third-party partners
Recommend improvements based on analytics
Support RFQs and RFPs with oversight by firm leadership
Coordinate proposal content, resumes, project narratives, and graphics
Work with PMs to gather accurate marketing content
Maintain proposal and pursuit records in CRM/Vantagepoint
Manage CRM activity and data accuracy
Track BD efforts and reporting
Support leadership with BD record keeping
Assist with client-facing marketing events
Coordinate branded merchandise and client gifts
Support internal culture initiatives
Requirements:
Experienced in AEC marketing
Comfortable as a solo marketer
Enjoy strategy and execution
Organized, proactive, and confident working with leadership
What we offer:
medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan