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As Marketing Manager at Aramex will developing, implementing, and executing strategic plan for entire network in order to attract potential customers and retain existing ones as well as he is playing a critical role in aligning creative direction with company's strategic goals.
Job Responsibility:
Collaborate with senior management to define marketing objectives and develop comprehensive strategies to achieve them
Oversee the creation of marketing collateral, including brochures, presentations, website content, and promotional materials, ensuring consistency in messaging and branding across all channels
Drive digital marketing efforts, including social media marketing, email campaigns, search engine optimization (SEO), and online advertising, to increase online visibility and engagement
Manage the company's brand identity and ensure brand consistency across all communication channels
Conduct market research to identify opportunities for growth and assess competitive threats
Plan and execute marketing campaigns from conception to completion, monitoring campaign performance and optimizing strategies to maximize ROI
Identify and develop strategic partnerships with industry stakeholders, influencers, and affiliates to expand our reach and drive business growth
Coordinate participation in industry events, trade shows, and conferences to promote our services, network with potential clients, and generate leads
Manage the marketing budget effectively, allocating resources wisely to achieve desired outcomes within budgetary constraints
Requirements:
Bachelor's degree in marketing, Business Administration, or related field
master's degree preferred
5-6 years of relevant experience in the Marketing Field
Proven experience in marketing roles within the shipping, logistics, or transportation industry
Strong understanding of marketing principles and techniques, with hands-on experience in digital marketing strategies and tools
Proficiency in Microsoft Office Suite and marketing software/tools (e.g., Adobe Creative Suite, Google Analytics, CRM platforms)