Marketing Manager Job at Inizio (Ashby)

Job Description

This role is suitable for a motivated, experienced, and high-performing B2B marketing professional passionate about developing engaging marketing programs to support brand and commercial goals. Part of the Inizio Ignite Brand & Marketing team, and supporting expert teams across the business, this role will lead and manage marketing initiatives that drive brand visibility and fuel business growth.

Job Responsibility

Work closely across the marketing team to develop and execute go-to-market initiatives, integrated marketing campaigns, channel tactics to build brand equity, market engagement, and client acquisition
Partner with the Marketing Director and internal stakeholders to build an optimized marketing program that supports business objectives across core channels
Collaborate with internal team to plan, develop, and implement campaigns, go to market programs, and marketing initiatives to grow target audience engagement and drive interest in priority solutions
Align with the client facing teams to build campaigns to support sales enablement and client engagement
Manage day-to-day campaign operations, ensuring timelines, budgets, and deliverables are met
Coordinate internal and external stakeholders (including agencies and vendors) to ensure seamless execution across channels
Measure, analyze, and report on campaign performance using relevant metrics and insights to inform optimization and future planning
Support the development and execution of a clear content strategy aligned to Inizio Ignite’s business priorities, brand positioning, and audience needs
Own day-to-day content operations, including planning, approvals, and content governance
Generate new content ideas aligned to strategic priorities, campaigns, and thought leadership themes
Ensure content quality, consistency, and alignment with brand voice and messaging standards. Draft and/or edit content where relevant
Act as a key point of contact for stakeholder engagement across the business
Track and evaluate content performance to inform content planning, optimization, and prioritization
Support PR initiatives in collaboration with the Marketing Director, working with internal teams and external agencies to plan, manage, and execute PR activities
Manage coordination, execution, and performance tracking
Ensure strong alignment between earned and paid activity within integrated campaigns
Provide flexible, ad-hoc support across additional marketing channels as required, aligned to evolving business priorities
Support the planning and execution of events, conferences, and industry engagements as needed, working closely with internal leads and external partners

Requirements

A creative and strategic thinker with a passion for B2B marketing and a proven track record of driving results
Strong leadership and communication skills, with a proven ability to align diverse internal and external stakeholders around shared objectives, priorities, and timelines
Energetic, driven, and self-motivated with a proactive mindset and a strong sense of ownership
Highly adaptable and comfortable operating in a fast-paced, evolving environment, with the flexibility to take on new responsibilities as business needs and priorities change
Solid understanding of the variety of marketing channels and tactics
Strong writing and storytelling skills across asset types, including written content, deck presentation, and other rich content formats
Confidence in briefing activities internally and externally with clear and concise direction
Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously and deliver at pace

What we offer

Competitive salary and matched pension scheme
25 days annual leave
Health care plan
Hybrid working model

Inizio - All Job Offers

Select Country

Marketing Manager

Job Description

Job Responsibility

Requirements

What we offer

Looking for more opportunities?

Marketing Manager

Marketing Manager

Marketing Manager

Marketing Manager

Marketing Manager

Marketing Manager

Marketing Manager

Marketing Manager

Marketing Manager

Our AI answers in your language