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This position will support external marketing of the Marketplace brand along with holistic marketing of our Logistics portfolio (external and to existing sellers). This individual will manage a cross-functional project to introduce new brand guidelines and positioning to partner teams, along with supporting a range of marketing initiatives. The successful candidate is an experienced marketer who thinks both creatively and strategically to execute in effective, measurable ways—from big bold ideas to traditional advertising and marketing tactics such as social, email and content distributed through owned channels.
Job Responsibility:
Develop and support comprehensive marketing plans to drive awareness, adoption and engagement for Walmart Marketplace, including determining marketing channel activations, campaign timing and messaging
counsel business teams and partner with them to understand business priorities, build plans, provide strategic POV, set measures of success and ensure successful execution of marketing activity
partner with brand strategy, digital media, events, creative development and other teams to develop content and tactics that achieve business goals and are executed with excellence and in alignment with brand guidelines
coordinate and keep multiple projects on track, acting as a project management supporter (expected to be about 50% of the role)
coordinate agendas, take notes, and review outstanding projects for updates, ensuring high-level strategy can be the focus of the manager
gather necessary information from business teams and chase them down to move projects along
create reporting structures to share weekly progress and updates with cross-functional teams
manage small to mid-tier projects for strategy, which includes determining the right channels to activate on and messaging
partner with Walmart Global Communications and Walmart Marketing to ensure alignment with enterprise marketing and PR activity
Requirements:
3+ years of external marketing and/or B2B marketing/communication experience (retail, e-commerce, or B2B companies)
strong change management skills and have managed the launch of multi-faceted initiatives that required buy-in and execution from multiple stakeholders
strong project manager who thrives in fast-paced environments and is able to nimbly prioritize and manage multiple projects
data-driven and have created research and measurement programs to define target audiences and determine the effectiveness of marketing campaigns and tactics
strong understanding of creative development capabilities and SLAs
high standards for writing and design, along with attention to detail
self-starter and have strong interpersonal, project management, and analytical skills
organized, disciplined and able to manage multiple projects simultaneously
proven ability to create clarity in ambiguous circumstances, including in stakeholder conversations at the onset of a new project, gathering requirements or managing through revision