This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful marketing campaigns in the eye care (ophthalmic and optometric) sectors. This role demands a deep understanding of clinical messaging, competitive positioning, and retail marketing strategies to enhance product adoption and customer loyalty. The ideal candidate will possess both a strategic mindset and hands-on expertise to execute integrated marketing programs effectively.
Job Responsibility:
Develop and implement comprehensive annual marketing plans for key product lines, ensuring alignment with organizational goals
Lead the coordination and execution of new product launches, delivering campaigns that resonate with target audiences
Partner with sales teams and key opinion leaders (KOLs) to craft innovative programs supporting clinical practices and patient care
Monitor and analyze marketing campaign performance using analytics tools, adjusting strategies to maximize effectiveness and lead quality
Manage collaborations with industry associations to strengthen partnerships and expand market reach
Organize continuing education events, webinars, and other initiatives to engage healthcare practitioners and showcase product benefits
Work closely with regulatory and compliance teams to ensure all promotional materials meet industry standards
Oversee marketing budgets, vendor relationships, and project timelines to ensure efficient resource utilization
Requirements:
Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
Minimum of 5 years of marketing experience within the medical device, pharmaceutical, ophthalmic, or cosmetic industries
Proficiency in executing email campaigns and B2B marketing strategies
Strong expertise in digital marketing and campaign planning
Proven ability to build brand awareness and drive market adoption
Excellent analytical skills with the ability to interpret data and optimize marketing efforts
Effective communication and collaboration skills for working with cross-functional teams
Experience managing budgets and vendor partnerships
What we offer:
medical, vision, dental, and life and disability insurance