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Aquent is partnering with a leading technology company at the forefront of innovation, dedicated to empowering early-stage founders to build and scale their ventures with cutting-edge solutions. This is an incredible opportunity to make a significant impact, shaping the future growth of innovative businesses by attracting and engaging the next generation of industry leaders. You will play a pivotal role in driving strategic marketing initiatives that directly contribute to the success of emerging companies and the expansion of our client’s ecosystem. As a key contributor to a dynamic team, you will dive into critical projects focused on market segmentation, lead nurturing, and advanced account-based marketing strategies. Your expertise will be instrumental in identifying and attracting the right founders, guiding them to engage with our offerings and leverage our support. This role offers the chance to directly influence market perception, foster strong relationships within the startup community, and see the tangible results of your marketing efforts in the growth of new enterprises.
Job Responsibility:
Forecast and track marketing and sales trends, meticulously analyzing collected data to inform strategy
Conduct in-depth research on consumer opinions and marketing strategies, collaborating with diverse professionals to gather insights
Devise and evaluate innovative methods for data collection, including surveys, opinion polls, and questionnaires
Gather comprehensive data on competitors, analyzing their pricing, sales, and marketing approaches
Measure and optimize the effectiveness of marketing, advertising, and communications programs
Develop and implement robust procedures for identifying advertising needs and opportunities
Direct and guide trained survey interviewers to ensure data quality and consistency
Requirements:
Bachelor’s degree in Marketing or equivalent training