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As a Marketing Manager on the Geo Marketing Team in our Beijing or Shenzhen Office, you’ll play a vital role in scaling Taboola and Realize’s brand presence across the China market. You will be the strategic lead for partner engagement and event marketing, transforming complex business goals into high-impact regional initiatives. By bridging the gap between sales needs and innovative marketing execution, you will directly drive lead generation and solidify our position within the dynamic China advertising ecosystem.
Job Responsibility:
Architect China Growth Strategy: Collaborate with Sales Leadership to develop and execute a localized marketing roadmap that maximizes long-term ROI and business growth
Drive Advertiser-Centric Joint Events: Lead the strategic planning and end-to-end execution of high-impact joint events with agencies and industry partners. You will own our presence at major summits (e.g., ChinaJoy, GTC) while curating bespoke partner-led initiatives designed to capture advertiser interest and accelerate lead generation
Innovate Partner Engagement: Build and maintain strategic relationships with third-party industry partners and KOLs to facilitate high-value co-marketing activities
Drive Realize Brand Awareness: Develop creative marketing initiatives, including influencer collaborations, to strengthen the market presence of the Realize brand
Cultivate Client Loyalty: Design and execute bespoke customer retention programs, ranging from exclusive client entertainment events to strategic gifting initiatives
Adapt Global Insights: Localize and optimize sales presentations, vertical-specific content, and market insights to resonate with the unique needs of the Chinese market
Requirements:
3+ years of experience leading B2B marketing or event strategies, either within a corporate marketing department or a high-paced agency environment
Expertise in the China digital advertising and e-commerce landscape, with a deep understanding of the local agency ecosystem and partner marketing dynamics
Native or fluent proficiency in Mandarin and English, featuring the ability to localize global product narratives into impactful Simplified Chinese sales materials and case studies
Comprehensive knowledge of multi-channel marketing, specifically in executing offline “tentpole” events (e.g., ChinaJoy, GTC), account-based marketing (ABM), and partner-led initiatives
Exceptional project management skills, with the autonomy to lead complex, multi-stakeholder events from logistics to content creation while maintaining strategic alignment
Nice to have:
A proven track record in Influencer Marketing or KOL management, specifically in leveraging industry voices to build B2B brand authority
Experience in “Realize” brand positioning, helping to differentiate our offerings in a highly competitive market through creative and innovative campaigns
What we offer:
Well-being: Enjoy comprehensive benefits, a fully stocked kitchen, and location-specific perks
Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired