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Do you thrive in a dynamic, omnichannel retail landscape, driven by the desire to connect deeply with customers? IKEA Australia & New Zealand is seeking an innovative & strategic Marketing Manager to drive our brand-building initiatives and achieve ambitious commercial goals.
Job Responsibility:
Leading the planning and management of resources (people and financial), including budget development, approval, forecasting, and alignment with commercial and functional goals
Overseeing agency coordination and media effectiveness to ensure optimal return on investment for marketing activities
Acting as a key member of the Commercial Management Team, contributing to IKEA’s business plan, commercial calendar, and holistic marketing strategies to drive growth, enhance brand positioning, and activate customers
Developing and implementing integrated marketing and media plans, crafting captivating communication content and customer-focused strategies to generate demand, maximise media ROI, and cultivate long-term consumer relationships
Ensure customer-centric solutions are implemented across all media and channels, overseeing critical phases of the customer journey. You will lead initiatives to maintain IKEA's relevance in each market, fostering cross-functional connections for commercial viability
Leading, coaching, and transforming the marketing function, promoting interdependent leadership and collaboration across all internal units and external partners. Champion IKEA values and serve as a brand spokesperson to drive engagement and integration
Requirements:
Formal qualifications in Business, Economics, Marketing, Communications, or specific IKEA relevant training
A minimum of 10 years of professional experience working in Marketing
At least 10 years of proven experience in leading and managing leaders and teams across diverse disciplines
Significant experience within the retail sector, with a preference for the home furnishing industry
Demonstrated experience in strategic business planning
Proven experience with omnichannel customer experience initiatives
Excellent relationship-building and stakeholder management skills with the ability to collaborate effectively across internal teams (creative, commercial, digital) and manage external agency partnerships