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Marketing Manager

Harbinger Motors

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Location:
United States, Garden Grove

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Category:
-

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Contract Type:
Not provided

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Salary:

80000.00 - 100000.00 USD / Year

Job Description:

The Marketing Manager plays a critical role in driving qualified leads and optimizing our marketing technology stack through multi-channel campaign execution, agency coordination, and marketing operations excellence. This role blends hands-on campaign management with strategic vendor relationships to ensure flawless execution of lead generation initiatives across all channels. You'll manage our HubSpot implementation, coordinate with specialized agencies, and execute data-driven campaigns while supporting broader marketing operations—from email automation to website optimization. This is a hands-on, results-oriented role ideal for someone who thrives in fast-paced startup environments, enjoys both technical execution and strategic thinking, and is excited to help scale Harbinger's growth engine.

Job Responsibility:

  • Execute demand generation campaigns across multiple channels including email, paid ads, LinkedIn social selling, SEO, and outbound prospecting
  • Partner with HubSpot agency to optimize CRM workflows, lead scoring models, and marketing automation sequences
  • Coordinate with LinkedIn social selling agencies to drive qualified prospects through targeted outreach and social engagement
  • Manage relationships with paid advertising and SEO agencies to ensure campaigns meet lead quality and volume targets
  • Support account-driven GTM initiatives and implement signal-based campaign triggers for personalized outreach
  • Lead CLAY implementation and optimization for prospect data enrichment and lead qualification processes
  • Maintain and optimize our marketing technology stack, ensuring seamless integration between HubSpot, Clay, and other growth tools
  • Set up proper tracking, conversion optimization, and A/B testing for landing pages and key conversion points
  • Create and maintain comprehensive campaign performance dashboards and executive reporting
  • Ensure data hygiene, accuracy, and compliance across all marketing systems and databases
  • Develop and execute targeted email marketing campaigns and automated lifecycle sequences
  • A/B test email campaigns to continuously improve open rates, click-through rates, and conversion metrics
  • Segment audiences and personalize messaging based on prospect behavior, demographics, and engagement history
  • Monitor email deliverability, sender reputation, and maintain compliance with industry best practices
  • Track and report on key demand generation metrics, including lead volume, quality scores, and pipeline conversion rates
  • Analyze campaign performance across all channels and provide data-driven optimization recommendations
  • Collaborate with the sales team to define, refine, and optimize marketing qualified lead (MQL) criteria and handoff processes
  • Support full-funnel analytics initiatives to measure marketing's direct impact on pipeline generation and revenue growth

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 3–5 years of experience in demand generation, digital marketing, or marketing operations
  • B2B SaaS or tech hardware experience is strongly preferred
  • automotive or EV industry experience is a plus
  • Hands-on proficiency with HubSpot (certifications preferred) including workflows, lead scoring, and campaign management
  • Experience managing relationships with specialized agencies (HubSpot, SEO, paid ads, social selling partners)
  • Strong analytical skills with proven experience in marketing attribution, reporting, and performance optimization
  • Familiarity with data enrichment tools
  • Clay experience preferred but not required
  • Understanding of website optimization, conversion rate optimization, and A/B testing methodologies
  • Proficiency with marketing analytics platforms, Excel/Google Sheets, and project management tools
  • Excellent written, verbal, and cross-functional collaboration skills

Nice to have:

  • B2B SaaS or tech hardware experience
  • automotive or EV industry experience
  • Clay experience
What we offer:
  • Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
  • Early-stage Stock Options
  • Robust Retirement Savings (401k, HSA, FSA)
  • Generous Paid Time Off (PTO) & Parental Leave
  • Annual Vacation Bonus
  • Wellness & Fertility Benefits
  • Cell Phone Stipend
  • Complimentary Meals & Stocked Kitchens

Additional Information:

Job Posted:
December 09, 2025

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