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The Marketing Manager plays a critical role in driving qualified leads and optimizing our marketing technology stack through multi-channel campaign execution, agency coordination, and marketing operations excellence. This role blends hands-on campaign management with strategic vendor relationships to ensure flawless execution of lead generation initiatives across all channels. You'll manage our HubSpot implementation, coordinate with specialized agencies, and execute data-driven campaigns while supporting broader marketing operations—from email automation to website optimization. This is a hands-on, results-oriented role ideal for someone who thrives in fast-paced startup environments, enjoys both technical execution and strategic thinking, and is excited to help scale Harbinger's growth engine.
Job Responsibility:
Execute demand generation campaigns across multiple channels including email, paid ads, LinkedIn social selling, SEO, and outbound prospecting
Partner with HubSpot agency to optimize CRM workflows, lead scoring models, and marketing automation sequences
Coordinate with LinkedIn social selling agencies to drive qualified prospects through targeted outreach and social engagement
Manage relationships with paid advertising and SEO agencies to ensure campaigns meet lead quality and volume targets
Support account-driven GTM initiatives and implement signal-based campaign triggers for personalized outreach
Lead CLAY implementation and optimization for prospect data enrichment and lead qualification processes
Maintain and optimize our marketing technology stack, ensuring seamless integration between HubSpot, Clay, and other growth tools
Set up proper tracking, conversion optimization, and A/B testing for landing pages and key conversion points
Create and maintain comprehensive campaign performance dashboards and executive reporting
Ensure data hygiene, accuracy, and compliance across all marketing systems and databases
Develop and execute targeted email marketing campaigns and automated lifecycle sequences
A/B test email campaigns to continuously improve open rates, click-through rates, and conversion metrics
Segment audiences and personalize messaging based on prospect behavior, demographics, and engagement history
Monitor email deliverability, sender reputation, and maintain compliance with industry best practices
Track and report on key demand generation metrics, including lead volume, quality scores, and pipeline conversion rates
Analyze campaign performance across all channels and provide data-driven optimization recommendations
Collaborate with the sales team to define, refine, and optimize marketing qualified lead (MQL) criteria and handoff processes
Support full-funnel analytics initiatives to measure marketing's direct impact on pipeline generation and revenue growth
Requirements:
Bachelor's degree in Marketing, Business, Communications, or related field
3–5 years of experience in demand generation, digital marketing, or marketing operations
B2B SaaS or tech hardware experience is strongly preferred
automotive or EV industry experience is a plus
Hands-on proficiency with HubSpot (certifications preferred) including workflows, lead scoring, and campaign management
Experience managing relationships with specialized agencies (HubSpot, SEO, paid ads, social selling partners)
Strong analytical skills with proven experience in marketing attribution, reporting, and performance optimization
Familiarity with data enrichment tools
Clay experience preferred but not required
Understanding of website optimization, conversion rate optimization, and A/B testing methodologies
Proficiency with marketing analytics platforms, Excel/Google Sheets, and project management tools
Excellent written, verbal, and cross-functional collaboration skills
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