Marketing Manager

• Plan and execute multi-channel marketing campaigns across email, web, content, social, events, and paid channels
• Own campaign timelines, asset creation, and cross-functional coordination
• Support product launches, webinars, conferences, and industry events (including ASHP)
• Oversee demand generation campaigns from start-to-finish, including whitepaper ideation, development, and distribution
• webinar execution
• conference support
• and other lead generation campaigns
• Collaborate with colleagues on email marketing campaigns, copy creation, tracking success, and iteration
• Develop campaign strategy and critical metrics to track the launch and efficiency of campaigns
• Develop engaging content for all phases of the sales funnel to support penetration and conversion programs
• Develop proper ROI messaging that is specific to each product and buyer persona
• Benchmark content projected goals vs. actuals in terms of MQL to SQL conversions
• Create and manage content such as whitepapers, blogs, emails, landing pages, and case studies
• Translate complex healthcare and pharmacy topics into clear, compelling messaging
• Ensure consistency of voice and brand across all channels
• Collaborate with digital marketing manager on email marketing and marketing automation programs
• Support lead capture, MQL creation, and nurture flows
• Assist with website updates, SEO-friendly content, and conversion optimization
• Track and report on campaign performance, engagement metrics, and pipeline influence
• Use data to test, learn, and optimize programs over time

• Proven experience designing and executing successful marketing campaigns
• Strong organizational skills to manage multiple projects with high-quality, timely execution
• Excellent analytical skills with an ability to compile and analyze campaign data to inform decisions
• Problem solver who enjoys developing solutions in a clear and efficient manner
• Cross-functional collaboration competence
• ability to adapt to work with a wide range of functions and stakeholders
• Strong presentation skills
• confident and capable in delivering and defending recommendations and other information to varied audiences, including sales teams and executives
• Ability to write/edit persuasively, clearly, and succinctly
• Experience with data-driven organization required
• Ability to perform in a fast-paced, deadline-driven environment
• Must be creative and resourceful, willing to learn or be familiar with design tools

Healthcare background is a plus

• Competitive salary
• Time off when you need it – unlimited vacation days
• Generous insurance coverage
• 401k program with a company match
• Fun, collaborative culture