Marketing Manager

• Lead the development and delivery of a comprehensive marketing strategy aligned to Shoots Training’s commercial objectives, funding priorities, and growth plans
• Ensure marketing activity supports the full employer and learner journey, from lead generation through to enrolment and vacancy fulfilment
• Act as the senior marketing lead, building strong working relationships across business development, recruitment, operations, and curriculum teams
• Design and deliver targeted employer-focused (B2B) marketing campaigns to support apprenticeships, skills bootcamps, study programmes, and privately funded provision
• Work closely with the Business Development team to align marketing activity with priority sectors, geographies, and funding opportunities
• Lead recruitment and learner marketing activity to attract suitable candidates and fill employer vacancies
• Oversee all learner-facing marketing to ensure compliance with funding, ESFA, safeguarding, and organisational requirements
• Maintain and develop all marketing channels, including website content, digital campaigns, social media, email marketing, SEO, and advertising
• Ensure all marketing communications are accurate, compliant, and aligned with Shoots brand guidelines
• Use marketing insight and performance data to inform planning, monitor ROI, and improve conversion rates
• Provide regular performance reporting and updates to the Director of Business Development
• Lead, line manage, and develop the Shoots Marketing Team, setting clear objectives and expectations
• Ensure effective processes, best practice, and continuous improvement across the marketing function
• Ensure all marketing activity complies with legislation, funding rules, internal policies, and organisational values

• Relevant qualification or equivalent experience in marketing, communications, or a related discipline
• Proven experience managing and developing a marketing team
• At least three years’ experience in a marketing role
• Strong communication skills, both written and verbal
• Ability to develop and deliver strategic and operational marketing plans
• Data-driven approach with the ability to analyse performance and ROI
• Strong organisational and time management skills
• Ability to work collaboratively across teams and stakeholders
• Adaptability and resilience in a fast-paced, target-driven environment
• High standards of integrity and compliance

Professional marketing qualification (e.g. CIM or equivalent)

• Annual Bonus Scheme
• Childcare Discount: Up to 60% off childcare at our nurseries
• Flexible Working Options: Compressed hours can earn you up to 48 extra days off annually
• Certified World’s Happiest Workplace 2025
• 30 Days Paid Holiday: Includes 28 days annual leave plus 2 extra days
• Free Meals: Enjoy free, freshly prepared breakfasts daily
• Employee Recognition: Blue Light Card access for savings
• Reward Platform (Each Person): Discounts on gyms, cinemas, Cycle2Work, GP on-demand, supermarket cashback, and employee of the month rewards
• Health & Wellbeing Support: Help with NHS prescriptions, optical care, and dental treatment
• Career Development: Access to training and advancement opportunities
• Travel & Parking Support: Interest-free loan of up to £500 for travel or parking season tickets